Essays about: "strengths and weaknesses of ikea"

Found 2 essays containing the words strengths and weaknesses of ikea.

1. 1.   The Absence of IKEA - A Study into the South African Furniture Market

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : SHIMAN ZARIFNEJAD; DANIJELA VUKOVIC; STÉPHANIE LUNDGREN; [2010]
   Keywords : ;

   Abstract :  Title: The Absence of IKEA - A Study into the South African Furniture Market  Research questions:- Is the South African furniture market favourable for IKEA? - Would it be beneficial for IKEA to have production there? - How could IKEA promote itself if they were going to enter the South African market? Purpose of the research: The purpose of the paper is to identify possible opportunities and threats for IKEA in the South African furniture market by describing the market from a furniture company’s perspective. The paper will also point out strengths and weaknesses on the South African market that can be helpful for Swedish furniture firms that are interested in establishing business in South Africa. READ MORE

3. 2. Consequences of the implementation of the Loading Ledge - A descriptive case study at IKEA

   University essay from Lunds universitet/Förpackningslogistik

   Author : André Jonsson; Björn Mathiasen; [2004]
   Keywords : Unit load; packaging logistics; logistics; supply chain; wooden pallet; material handling; new unit load concept; Technological sciences; Teknik; Technology and Engineering;

   Abstract : Title: Consequences of the implementation of the Loading Ledge Authors: André Jonsson and Björn Mathiasen. Supervisors: Daniel Hellström - Division of Packaging Logistics, LTH. Mazen Saghir - Division of Packaging Logistics, LTH. Rickard Andersson - IKEA. READ MORE