Essays about: "structural equation modelling"

Showing result 21 - 25 of 56 essays containing the words structural equation modelling.

1. 21. The relations between CRM, BPM, and IT : A study done on Swedish SMEs

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Velija Povlakic; [2021]
   Keywords : CIM; ITK; SEM;

   Abstract : Background SMEs are the backbone of the economies across the world, and the different markets they function in have been globalized in recent years. This has resulted even greater demands on SMEs different capabilities to give them the competitive edge they need to stay in front of competition. READ MORE

3. 22. The Impact of Personal Norms, Environmental Awareness & Ascribed Responsibility on Pro Environmental Intentions of Young Travelers in Sweden

   University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

   Author : Samudika Perera; [2021]
   Keywords : Personal norms; pro environmental intentions; environmental awareness; ascribed responsibility; intention to involve in sustainable purchasing behaviors; intention to involve in recycling activities; intention to involve in preserving natural and local resources;

   Abstract : Purpose – The purpose of this study is to analyze the relationship between personal norms and pro environmental intentions of youth travelers in Sweden including the intention to involve in sustainable purchasing behaviors while travelling (IISPB), intention to involve in recycling activities while travelling (IIRA) and intention to preserve natural and local resources while travelling (IPNLR). Also the study aims to test the moderating impact that the environmental awareness and ascribed responsibility have on the relationship between personal norms and pro environmental intentions considered. READ MORE

4. 23. Referring to Referrals: The effects of human-app interaction and network externalities on the acceptance and use of referral recruitment mobile apps

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Thuy Vu; Hardwi Pinandityo; [2021]
   Keywords : referral recruitment; talent acquisition; HR tech; talent tech; technology adoption;

   Abstract : Employee recruitment has evolved from a business strategy to become a business necessity. Aided with the increased importance of technology in corporations, novel recruitment initiatives have started to emerge in the market as well, one of them being referral recruitment mobile applications. READ MORE

5. 24. The Intention of Consumers to Engage in Digital Food Sharing Platforms : An Analysis and Investigation of the Behavioural Intention from a Consumer Perspective by Extending the Theory of Planned Behaviour

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Tim Rösing; Fatlum Sadrijaj; [2021]
   Keywords : Food Sharing; Digital Food Sharing; Food Waste; Sharing Economy; Behavioural Intention; Theory of Planned Behaviour;

   Abstract : The sharing economy, which has been receiving significant attention from research due to its unprecedented growth in the recent past, is being seen as a potential driving force to transform and rethink society’s unsustainable approach to consumption. Especially, the concept of food sharing as part of the sharing economy is being considered as essential for a more sustainable world and thus aims at counteracting the unsustainable consumption behaviour of individuals. READ MORE

6. 25. Tone Deaf Marketing or Genuine Activism?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alexandra Veronica Voinow; Anastasija Kropinova; [2021]
   Keywords : woke washing; brand activism; trust; theory of planned behaviour; purchase intention; Business and Economics;

   Abstract : Title : Tone Deaf Marketing or Genuine Activism Seminar : Date: 4th June, 2021. Course : BUSN39 Degree Project in Global Marketing Authors : Alexandra Voinow, Anastasija Kropinova Supervisor : Burak Tunca Keywords : Woke Washing, Brand Activism, Trust, Theory of Planned Behaviour, Purchase Intention Thesis Purpose : The objective of this study was to research consumers awareness of woke washing and brand activism, if they were aware of the difference and how this affected their level of trust towards activist brands, which lead to the analysis of their purchase intention by using the Theory of Planned Behaviour (TPB) as a mediating variable. READ MORE