Essays about: "structure of MNC"

Showing result 1 - 5 of 30 essays containing the words structure of MNC.

  1. 1. THE GLOBAL BRAND AS A HEADQUARTERSUBSIDIARY DYNAMIC - A SINGLE CASE STUDY ON THE DYNAMICS OF INFLUENCING A GLOBAL BRAND

    University essay from Göteborgs universitet/Graduate School

    Author : Thomas Hendrik Kok; Nicholas P. Kähr; [2023-07-19]
    Keywords : Global Brand; Charter; Mandates; Headquarter Subsidiary Relationships; IR Framework; Corporate Branding; Case Study;

    Abstract : The topics of headquarter subsidiary relationships, global branding, and subsidiary charter and mandates all are widely studied fields. However, there seems to be a gap in bridging these fields of study. READ MORE

  3. 2. How will services change MNC’s business models under a circular economic background?

    University essay from Göteborgs universitet/Graduate School

    Author : Zhe Yu; [2023-07-19]
    Keywords : Circular Economy; Linear business model; Circular business model; Product-Service system; Business Model Canvas; Product; Service; Value chain; Sustainable;

    Abstract : The subject of this research is to find out how the MNCs can change from a traditional product-oriented business to a more service-oriented business. The study discusses and analysis on three types of product-service systems, under the structure of Business Model Canvas, with consideration of the previous studies, and aims at covering the entire MNC value chain. READ MORE

  4. 3. Exploring Knowledge Implementation in Project Teams - Insights from a Qualitative Case Study in a High-Tech Industry MNC

    University essay from Göteborgs universitet/Graduate School

    Author : Torben Daut; Eric Klang; [2023-07-18]
    Keywords : Knowledge Implementation; Knowledge Management; Project Teams; Knowledge; Absorptive Capacity; Case Study; Multinational Corporation;

    Abstract : Existing literature underscores the significance of knowledge management (KM) in organisations for enhancing performance and gaining competitive advantages. Despite scholars acknowledging that knowledge implementation activities realise the value of KM, little is known of how these activities can be affected through organisational structures. READ MORE

  5. 4. Supply Chain Incentive Alignment in Bottom of the Pyramid environments

    University essay from Lunds universitet/Teknisk logistik

    Author : Rawan Yacoub; [2023]
    Keywords : Supply chain incentive alignment; Supply chain incentives; Bottom of the pyramid; Base of the pyramid; Multinational Corporations; Technology and Engineering;

    Abstract : Background: Alleviating poverty is critical for achieving sustainability (Zomorrodi et al., 2019). READ MORE

  6. 5. Is knowledge like salmon - does it jump upstream? The workings of vertical reverse knowledge flows from emerging market subsidiaries

    University essay from Göteborgs universitet/Graduate School

    Author : Felix Hallgren; Simon Lammgård; [2022-07-05]
    Keywords : Knowledge flows; Reverse knowledge flows; RKF; HQ; Headquarters; subsidiary; HQ-subsidiary; subsidiary-HQ; Emerging market; Asian market; Asian emerging markets;

    Abstract : Purpose – The purpose of this study is to increase the understanding of how reverse knowledge flows from emerging market subsidiaries work and what affects them. Consequently, the study contributes to the global business behavior of MNCs and how to benefit from knowledge within the company network. READ MORE