Essays about: "students as potential customers"

Showing result 1 - 5 of 23 essays containing the words students as potential customers.

1. 1. Business relationship development and marketing for startups : A case study at the industrial startup Nytt Tech

   University essay from Uppsala universitet/Industriell teknik

   Author : Alexandra Lundegård; Josefin Fransson; [2022]
   Keywords : ARA-model; Business relationships; Business-to-business startup; Industrial marketing; Network;

   Abstract : This research is a qualitative case study at the industrial business-to-business startup Nytt Tech aiming to understand how startups work with networkbased relationship marketing in the early phase and how they gain access to the business network and benefit from creating relationships. The following research question is presented: How can a business-to-business startup gain access to and benefit from the business network to create relationships? The study is limited to Nytt Tech and the circumstances that prevail for them. READ MORE

3. 2. The effect of e-service quality on customer's e-satisfaction in online apparel stores : Within the Swedish context

   University essay from Jönköping University

   Author : Linnea Olofsson; Linn Andersson Karlström; [2022]
   Keywords : E-service quality; E-S-QUAL; Apparel; E-satisfaction; Online shopping; E-commerce;

   Abstract : In recent years, e-commerce has become an essential part of the global retail framework. The retail industry has undergone an essential conversion due to the rise of the Internet and the ongoing development of digitalization. READ MORE

4. 3. An Exploratory Study of Sourcing Options for Alternative Materials to Leather - A Case Study at IKEA of Sweden

   University essay from Lunds universitet/Teknisk logistik

   Author : Akashdeep Maheshwari; David Marriaga Diaz; [2021]
   Keywords : Sustainability; Corporate Sustainability; Leather; Coated fabrics; Leather alternatives; Circular supply chain; Sustainable supply chain management; Purchasing strategic management; Supplier selection; LCA.; Technology and Engineering;

   Abstract : Abstract Title: An exploratory study of sourcing options for alternative materials to leather. Authors: Akashdeep Maheshwari and David Marriaga Diaz – Master Students in Logistics & Supply Chain Management. Division of Engineering Logistics. Lunds Tekniska Högskola (LTH), Lund University. READ MORE

5. 4. Meet the needs of tomorrow's employees : How potential employees perceive the Swedish banking industry

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Isabelle Danielsson; Matilda Hellqvist; [2020]
   Keywords : Employer branding; employer value proposition; innovation; digitalization; transformation; potential employees; Employer branding; employer value proposition; innovation; digitalisering; transformation; potentiella anställda;

   Abstract : The banking industry is experiencing a transformation where traditional actors are being challenged by newcomers with digital and innovative solutions. This transformation is affecting both customers, employees as well as potential employees. READ MORE

6. 5. Marketing Communication Strategy for a Science Park

   University essay from Högskolan Dalarna/Företagsekonomi

   Author : Anna Luchina; Giacomo Codazzi; [2019]
   Keywords : Science Parks; marketing of services; marketing communications; students as potential customers;

   Abstract : Background: World economy of the 21st century places high demands on national economic systems. Governments implement various initiatives to enable a more effective cooperation between universities and industries in order to increase competitiveness of their economies. Science Parks represent one type of such initiatives. READ MORE