Essays about: "students buying behavior"

Showing result 1 - 5 of 13 essays containing the words students buying behavior.

1. 1. The Smartphone Consumer Decision-MakingProcess of University Students in Sweden: The Case of iPhone

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Alek Vladimirov Ivanov; Eric Adam George Akiba; Konstantin Krasimirov Konov; [2021]
   Keywords : Five-stage consumer decision-making process; iPhone; Purchase behavior; Smartphone usage; University Students in Sweden;

   Abstract : Background: The emergence of mobile phones today and in history proves to beexceptionally unique in the consumer electronics market as well as the telecommunicationmarket. The reason behind the huge growth of the industry has been the exceptional evolutionof the technology used in the mobile devices in terms of performance and miniaturization. READ MORE

3. 2. The influence of celebrity endorsement through social media on impulsive buying in Sweden

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Halima Abedin Jitu; MD Atiqur Rahman; [2020]
   Keywords : Celebrity; Consumer behavior; Endorsement; Impulsive buying; Social media.;

   Abstract : Aim The authors seek to explore the impact of celebrity endorsement through social media on consumer behavior, specifically on impulsive buying. Methodology The quantitative research approach was adopted, and a questionnaire was administered to university students in 3 cities (Gavle, Uppsala, and Stockholm). READ MORE

4. 3. Why We Shop : A study of political consumption in regards to fast fashion

   University essay from Uppsala universitet/Statsvetenskapliga institutionen

   Author : Charlotte Hellström; [2017]
   Keywords : political consumption; fast fashion; buycotts; boycotts; social capital;

   Abstract : Purpose – The thesis examines and explains how political consumption is used by a group of students. Three hypotheses were formulated in order to test if information, motivation and social commitment lead to political consumption and if the political consumption behavior differs when buying clothes and groceries. READ MORE

5. 4. Let’s deal…. - A quantitative study of shopping value in daily deal: Their antecedents and subsequents

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Zaki Alzayat; Farrah Fawzy; [2016]
   Keywords : Daily Deal; e-tailer; utilitarian value; hedonic value; preference; behavioral intention; impulsive buying behaviour; variety seeking tendency; price sensitivity; regression analysis.; Business and Economics;

   Abstract : Daily-deal websites have recently been a new and successful way of attracting product service providers since they offer ‘‘free’’ advertising and at the same time the opportunity to sell products and services via certain promotional campaigns. However, research on the concept of daily deal consumer behaviour has been somewhat limited in the context of online shopping, especially regarding empirical hypothesis testing. READ MORE

6. 5. Konsumenternas prioriteringar vid köp av nötfärs : valbaserad conjoint analys

   University essay from SLU/Dept. of People and Society

   Author : Daniel Andersson; Pontus Bjuremark; [2015]
   Keywords : nötfärs; mervärdesmärkning; Krav; EU-eko; Svenskt sigill; Svenskt kött; Nyckelhålet;

   Abstract : En nedåtgående marknadsutveckling för svensk nötköttsproduktion sedan EU-inträdet samtidigt som både import och efterfrågan ökat betyder att konsumenten i större utsträckning prioriterat importerat kött. Många faktorer styr en konsument när denne ska välja livsmedel. READ MORE