Essays about: "studies related to E-commerce"

Showing result 1 - 5 of 15 essays containing the words studies related to E-commerce.

1. 1. Discovering the SMI Strategy of E-commerce Companies : A qualitative study exploring the decisive parameters in the hiring of social media influencers

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Hannes Swärd Brattström; Amer Habul; [2023]
   Keywords : E-commerce; SMI Social Media Influencer ; Influencer Marketing; Parasocial Relationship; Trust; Influencer Parameters; Reach; Relevance; Resonance.;

   Abstract : In a society where digitalization thrives, opportunities for both conducting e-commerce and promoting it are enhanced. A common marketing strategy that has shown to be efficient is collaborating with Social Media Influencers. It is widely known that social media influencers can greatly help e-commerce companies get noticed. READ MORE

3. 2. Venture Capital ‘Exits’ Profile : An empirical study of venture capital backed exits in the Turkish entrepreneurial ecosystem

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Sedat Avsar; [2023]
   Keywords : Entrepreneurial ecosystem; Venture capital; Venture capital backed exits; Startup exits; Turkish venture capital ecosystem; Entreprenöriellt ekosystem; riskkapital; riskkapitalstödda exits; startup exits; turkiskt riskkapitalekosystem;

   Abstract : The impact of venture capital (VC) funding for the entrepreneurial ecosystem and its value for economic development is proved by many studies and the industrial data; which is why it is important to have more insight in this area. Also considering the large risk & uncertainty involved in the VC business and its low success rates, it is particularly important to have insight into VC business performance. READ MORE

4. 3. The role of marketing to avoid product returns in online shopping : how marketers help online consumers to make better purchase decisions and thus avoid product returns

   University essay from SLU/Dept. of Economics

   Author : Mohamad Saad El Deen; [2023]
   Keywords : E-commerce; high products return; digital marketing; consumer decision journey; avoid products returns;

   Abstract : The increasing alarm about global climate change and the related consequences on the planet and humankind has raised the voices to adopt sustainability within organisations and businesses. The wide spread of the internet and smart devices allowed many consumers to buy their needs through smart devices without the need to travel to physical stores. READ MORE

5. 4. Ready, set, live! How Do European Consumers Perceive the Value of Live Video Shopping and What are Their Motivations to Engage in It? A Qualitative Study

   University essay from Umeå universitet/Företagsekonomi

   Author : Elina Andersson; Nicolai Pitz; [2021]
   Keywords : Live Video Shopping; LVS; perceived value; consumer engagement; digital marketing; e-commerce; Technology Acceptance; Uses and Gratifications Theory;

   Abstract : The phenomenon of Live Video Shopping (LVS) has gained increased attention in recent years. Sinceapproximately 2017, the Chinese market has brought LVSto the attention of the public. In terms of overall market share, LVS was projected to account for roughly 20% of the overalle-commerce volume in Chinauntil 2021. READ MORE

6. 5. The game-changer : E-retailer's strategies in CRM and personalized marketing in concordance with GDPR

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Emma Nilsson; Alexandra Pierce; [2020]
   Keywords : ;

   Abstract : The purpose of this thesis is to provide a deeper knowledge of how GDPR has affected Swedish e-retailers CRM and personalized marketing in connection to trust and privacy. The changed prerequisites elicited a need for in-depth knowledge of the affects. READ MORE