Essays about: "study research objectives MBA"
Found 4 essays containing the words study research objectives MBA.
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1. The effect of implementing an ethical way of working on an organization’s innovation : How does ethical culture affect the innovative capa-bility of a company?
University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomiAbstract : Abstract Background All companies need innovation in some form and ethical rules on how the employees are ex-pected to behave. There are today too few studies on how the ethical culture in the companies affect the innovative abilities of the company. Some aspects of this link have not previously been covered. READ MORE
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2. Changing the Game : a Pre-Study to Marketing Planning in a Local Squash Club; MBA-thesis in marketing
University essay from Avdelningen för ekonomiAbstract : Aim: The purpose was to perform a pre-study to marketing planning for a local squash club in Sweden that had difficulties with membership growth and development. This pre-study would provide the squash club with valuable information and a starting point when creating its first marketing plan. READ MORE
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3. Addressing Eco-friendliness as a Marketing Strategy: An investigation in the car industry : MBA-thesis in marketing
University essay from Akademin för utbildning och ekonomiAbstract : Research Questions: Environmental consideration has influenced managerial decisions and has required from firms to develop an organizational culture that focus on the environmental issues. Despite the importance of adopting a business philosophy that take into account the ecological concerns few studies have examined the relationship between market orientation and environmental practices. READ MORE
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4. Improving Customer Perceived Value at the Liberty Program, Naples Italy : MBA-thesis in marketing
University essay from Institutionen för ekonomiAbstract : Aim: This study is based upon the premise that creating value is the basis for all businesses (Grant, 2002; Day, 1990; Porter, 1996; Woodruff, 1997). The research problem and ultimate purpose of the study is to determine how customer perceived value can be improved at the Liberty Program, Naples Italy. READ MORE