Essays about: "subjective norms"

Showing result 1 - 5 of 98 essays containing the words subjective norms.

  1. 1. Driven by Zero Emissions or Paramount Prestige? - Investigating the Coexistence of Environmental Concern and Materialism in Predicting Purchase Intentions of Premium Electric Cars

    University essay from Göteborgs universitet/Graduate School

    Author : Gustav Olofsson; Pontus Winblad; [2023-07-03]
    Keywords : Premium Electric Cars; Consumer Intentions; Theory of Planned Behavior; Environmental concern; Materialism; Sustainability Luxury Paradox; SEM Analysis;

    Abstract : As the world embraces sustainability, markets align with the shift and undergo transformations. One of which is the luxury segment, from which the integration of sustainability challenges the theorized paradoxical relationship of the two concepts. READ MORE

  3. 2. Luxury, Fashion, and Idols - Applying an extended theory of planned behavior to examine barriers toward sustainable fashion consumption in Japan

    University essay from Göteborgs universitet/Graduate School

    Author : Florian Konstantin Gold; Allegra-Scarlett Nefertari Verena Irmgard Marie Terner; [2023-07-03]
    Keywords : Fashion; Luxury; Idols; Japan; Consumption; Sustainability; Theory of Planned Behavior; Barriers; Sustainable Fashion;

    Abstract : Purpose: This study aimed to apply an extended theory of planned behavior (TPB) to sustainable fashion consumption (SFC) in Japan, and test the importance of sociocultural barriers to purchase intentions. Methodology: As only a few studies have examined SFC in Japan and have not used the TPB framework, this study adds to the body of literature, and proposes luxury orientation, fashion involvement, and idol attachment as barriers toward sustainable fashion (SF) purchase intentions in Japan. READ MORE

  4. 3. The intention to continue with tract logging within Swedish forestry

    University essay from Högskolan i Gävle/Avdelningen för byggnadsteknik, energisystem och miljövetenskap

    Author : Matilda Ek; Josefin Zaar; [2023]
    Keywords : ;

    Abstract : The forest contributes to many ecosystem services and Sweden places great hope in the forest for the green transition, which has created a debate in society concerning how the forest should be used. Based on the Theory of Planned Behaviour, attitudes, subjective norms, and perceived behavioural control were investigated amongst the Swedish foresters to evaluate their intention to continue with tract logging in favour of introducing alternative methods. READ MORE

  5. 4. Livsmedelsinspektörens nuvarande och framtida roll för minskat matsvinn : livsmedelsinspektörens perspektiv

    University essay from SLU/Dept. of Energy and Technology

    Author : Neda Yadegari; Haura Abas; [2023]
    Keywords : matsvinn; matavfall; livsmedelsinspektör; miljö-hälsoskyddsinspektör; lagstiftning; tillsyn;

    Abstract : En tredjedel av all den producerade livsmedel som avses för konsumtion i världen förloras eller slösas bort. Detta kan leda till ett omfattande problem ur ett socialt, ekonomiskt och miljömässigt perspektiv. READ MORE

  6. 5. A study on consumer perception of clothes repair and opportunities for brand intervention

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Hai Ly Pham; Ankita Kanjilal; [2023]
    Keywords : repair; clothing; circular economy; consumer behaviour; brand intervention;

    Abstract : Repairing is one of the alternative business alternatives at the end-of-life phase of clothing, that is seen to be a potential solution for the biggest challenge that the fashion industry faces today - waste. The purpose of this research is to extend our collective understanding of consumers’ value in clothes that lead to their willingness to keep a garment in use for longer. READ MORE