Essays about: "subscribers"
Showing result 1 - 5 of 96 essays containing the word subscribers.
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1. Turning Audiences into Activists: A Qualitative Case Study of PragerU and Moral Foundations Theory
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : YouTube plays a significant role in the right wing media ecosystem, especially as an alternative source for news and information beyond traditional media outlets. PragerU is a far right YouTube channel with over 3 million subscribers and 1. READ MORE
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2. A study of the usability of a customer relationship management system
University essay from Uppsala universitet/Institutionen för informationsteknologiAbstract : Ätbart is an organisation whose mission is to half Sweden’s food waste by distributing food and organising educational events. The organisation needed a customised IT system to replace the current used tools within Google Workspace. READ MORE
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3. Exploring loyalty within car subscriptions, in the case of Care by Volvo - How can brand communities and social bonds be used to increase Millennials’ customer loyalty in the car subscription business model?
University essay from Göteborgs universitet/Graduate SchoolAbstract : Introduction: Subscription is a fairly new phenomenon, with several arising innovations. One of these innovations is Care by Volvo. This business model counters ownership of cars to accessibility to cars, which several generations also seem to do. One of these generations are millennials which are the focus of this study. READ MORE
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4. Identifying potential problem perceived by consumers within the recommendation system of streaming services
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : Streaming services have had a significant gain in popularity over the last decade, with an increasing number of subscribers. Along with digitalization, more households seek accessible entertainment that allows them to choose the type of content they wish to watch. READ MORE
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5. "Literally giving the main character vibes" – Examining Emotional Capital and Parasocial Relationships on YouTube
University essay from Uppsala universitet/Medier och kommunikationAbstract : In an ever-evolving social media landscape, online communication has become more prone to the revelation of our affective states. In this study, I investigate how iterations of emotional capital, an extension of Pierre Bourdieu’s four forms of capital, shape social interaction in mediated relationships on YouTube, a platform that fosters a participatory culture. READ MORE