Essays about: "subscription video on demand SVOD"

Found 3 essays containing the words subscription video on demand SVOD.

1. 1. What keeps customers subscribing to streaming services? : A Quantitative Study of E-Loyalty towards Subscription Video on Demand Services in Sweden

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Louise Bennhult; Hanna Frogner; [2021]
   Keywords : E-loyalty; subscription video on demand SVOD ; e-satisfaction; e-trust; switching barriers; website quality; customization;

   Abstract : E-loyalty is an important aspect for practitioners to understand as it determines a digital company’s success. The Subscription Video on Demand (SVOD) industry is rapidly growing and becoming more competitive, which emphasizes the need to understand the key determinants of e-loyalty towards them. READ MORE

3. 2. Perceived Values of Subscription Video on Demand Services : A multiple case study exploring perceived values’ influence on decision-making when selecting subscription video on demand services

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Felix Ekeroth; Viktor Sandoff; Dennis Oskarsson; [2021]
   Keywords : Subscription Video on Demand; Perceived Value; Attributes; Consequences; Values;

   Abstract : Background: With great developments within technology and internet provision, subscription video on demand (SVoD) has made a remarkable entrance with a competitiveness which has resulted in a shift in the television industry (Noh, 2020). The user pays a monthly fee and gets access to a platform which offers a library of content. READ MORE

4. 3. Service Quality, Customer Satisfaction and Brand Loyalty in the Swedish Subscription Video On Demand-Industry : A mixed methods study on what factors of service quality affect customer satisfaction and brand loyalty within the subscription based video-on- demand services amongst 18-29 year olds in Sweden.

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Elliot Strand; Viktor Sandell; Oliver Berg; [2019]
   Keywords : Subscription video on demand SVOD ; Service Quality; Customer Satisfaction; Brand Loyalty;

   Abstract : The main objective of this research is to measure the relation between different dimensions, or constructs of service quality with customer satisfaction and brand loyalty; thereby identifying the most important factors of service quality that affect customer satisfaction and brand loyalty, in the context of subscription video on demand (SVOD) services in the Swedish market. This study utilised a mixed methods approach divided into two stages, whereof the first involved multiple focus groups for collecting qualitative data. READ MORE