Essays about: "successful branding"

Showing result 1 - 5 of 95 essays containing the words successful branding.

  1. 1. Meme Marketing to Fellow Kids

    University essay from Malmö universitet/Kultur och samhälle

    Author : William Lind; [2019]
    Keywords : Memes; memetic media; authenticity; corporate identity; vernacular criticism; intangible assets; reddit; twitter;

    Abstract : Corporations attempting to enter the realm of memetic media often find themselves lost and embarrassed; the chaotic nature of meme culture as a global way of expression on the internet has proven difficult, and communities like Reddits r/FellowKids enact vernacular criticism on corporations who attempt to use memes in order to reach their target audience. This study aims to reach higher knowledge of successful corporate engagement in memetic media through a text analysis of discussions between users on Reddit and the interplay on Twitter where users engage in vernacular ways with the Wendy’s Twitter account. READ MORE

  2. 2. Branding Public Transportation in Sweden

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Djenane Liasse; Jana Tigges; [2019]
    Keywords : Branding public transportation; Attitude towards Advertisement; Attitude towards Brand; Self-brand connection; Brand fit; Green Branding; Love Branding; Technology Branding; Business and Economics;

    Abstract : Purpose: The purpose of this thesis it to investigate if and how branding in public transportation can influence sustainable consumer behaviour. It is of interest to analyse the influence of different branding concepts (green, love and technology) on attitude towards public transportation, the intention to use and recommend it. READ MORE

  3. 3. PREDICTING THE FUTURE OF INFLUENCER MARKETING : How Public Relations Experts perceive and measure the impacts of Influencer Marketing in their organizations. A Critical Study reflecting the discussions and future thinking of this particular phenomenon

    University essay from Stockholms universitet/Institutionen för mediestudier

    Author : Gustava BRAG; [2019]
    Keywords : ;

    Abstract : The body of marketing is drastically changing, pushing frontiers in numerous of domains, geographically, behaviourally and strategically with much enhanced technology in an increasingly globalized world. As this phenomenon pushes forward on many fronts, it is worthwhile to ask what will happen in the near future in this field. READ MORE

  4. 4. Student Perspectives of Social Media Brands: Facebook and Instagram : Factors Influencing Brand Success

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Johnsson Östergren; Linnea Alldrin; [2019]
    Keywords : Brand; Brand Identity; Brand Image; Brand Personality; Brand Perception; Brand Strategy; Brand Value; Brand Equity; User Image; Consumers; Factors of Success; Influence; Social Network; Social Media; Students.;

    Abstract : Branding is an influential aspect a company can have to gain the attention of their customers. It is often said that, “Your brand is your promise to your customer”, because the brand is a confirmation that the product or service you are selling matches the expectations of the customer and their wants or needs (Grosdidier, 2012). READ MORE

  5. 5. The influence of breast asymmetry on the product development of bras : A mixed methods research

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Sanne Jansen; Alina Milbradt; [2019]
    Keywords : Breast Asymmetry; Product Development; Bra Development; Intimate Apparel;

    Abstract : Background: The fashion world is increasingly aware of different body types and becomes more diverse every year. However, breast asymmetry, which is highly common among women with a rate of 88 percent, is not addressed by the fashion industry at all. READ MORE