Essays about: "successful branding"

Showing result 21 - 25 of 114 essays containing the words successful branding.

1. 21. PREDICTING THE FUTURE OF INFLUENCER MARKETING : How Public Relations Experts perceive and measure the impacts of Influencer Marketing in their organizations. A Critical Study reflecting the discussions and future thinking of this particular phenomenon

   University essay from Stockholms universitet/Institutionen för mediestudier

   Author : Gustava BRAG; [2019]
   Keywords : ;

   Abstract : The body of marketing is drastically changing, pushing frontiers in numerous of domains, geographically, behaviourally and strategically with much enhanced technology in an increasingly globalized world. As this phenomenon pushes forward on many fronts, it is worthwhile to ask what will happen in the near future in this field. READ MORE

3. 22. Student Perspectives of Social Media Brands: Facebook and Instagram : Factors Influencing Brand Success

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Amanda Johnsson Östergren; Linnea Alldrin; [2019]
   Keywords : Brand; Brand Identity; Brand Image; Brand Personality; Brand Perception; Brand Strategy; Brand Value; Brand Equity; User Image; Consumers; Factors of Success; Influence; Social Network; Social Media; Students.;

   Abstract : Branding is an influential aspect a company can have to gain the attention of their customers. It is often said that, “Your brand is your promise to your customer”, because the brand is a confirmation that the product or service you are selling matches the expectations of the customer and their wants or needs (Grosdidier, 2012). READ MORE

4. 23. The influence of breast asymmetry on the product development of bras : A mixed methods research

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Sanne Jansen; Alina Milbradt; [2019]
   Keywords : Breast Asymmetry; Product Development; Bra Development; Intimate Apparel;

   Abstract : Background: The fashion world is increasingly aware of different body types and becomes more diverse every year. However, breast asymmetry, which is highly common among women with a rate of 88 percent, is not addressed by the fashion industry at all. READ MORE

5. 24. The use of social movements in marketing

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Johanna Berggren; Karolina Lander; [2019]
   Keywords : Social movements; #Metoo; advertisement; Gillette; mixed method; visual advertising; gender in advertising; emotional branding; audience reception; Sociala rörelser; marknadsföring; visuell marknadsföring; genus i marknadsföring; publikmottagning; Social Sciences;

   Abstract : In today’s marketing, we now and then see organizations using socio-political movements. This phenomenon often creates questions amongst its audience whether the organization genuinely cares about the movement, or whether it is just an easy way to capitalize on the movement. READ MORE

6. 25. Frenemies in Business: A Case Study on the Phenomenon of Coopetition

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alexandra Hagman; Victoria Camps; [2019]
   Keywords : Coopetition; Cooperation; Competition; Coopetitive Relationship; Competing Companies; Coopetitors; Coopetition Process; Drivers; Challenges; Possible Positive Outcomes; Possible Negative Outcomes; Business and Economics;

   Abstract : Title: Frenemies in Business: A Case Study on the Phenomenon of Coopetition Research Question: What are drivers and challenges behind coopetition, as well as possible outcomes of the relationship? Keywords: Coopetition, Cooperation, Competition, Coopetitive Relationship, Competing Companies, Coopetitors, Coopetition Process, Drivers, Challenges, Possible Positive Outcomes, Possible Negative Outcomes Purpose: The purpose of this paper is to explore the drivers behind coopetition and to identify challenges that organizations have to overcome when cooperating with their competitors. Further, this paper will explore the possible outcomes of a coopetitive relationship. READ MORE