Essays about: "successful branding"

Showing result 6 - 10 of 114 essays containing the words successful branding.

1. 6. External Digital Communication of Employer Branding Inclusivity : A Multiple Case Study:CGI Inc., Nexer Group & Toxic Interactive Solutions

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Ebrahim Al-Sharif; [2023]
   Keywords : Employer branding EB ; diversity branding; inclusion branding; employer of choice EOC ; external digital communication; information technology IT ; Arbetsgivarvarumärke; mångfaldsvarumärke; inkluderingsvarumärke; föredragen arbetsgivare; extern digital kommunikation; informationsteknologi IT ;

   Abstract : Background: To win the “war for talent” and recruit highly skilled candidates, employers need to distinguish themselves from their competitors by securing employer-of-choice (EOC) status. In competitive industries such as information technology (IT), companies focus on shaping unique employer branding (EB) strategies to help find or retain top talent and the indispensable edge or advantages that come along with them. READ MORE

3. 7. Luxury fashion and nostalgia : A study from a marketing perspective

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Malin Tasapuro; Pontus Johansson; [2022]
   Keywords : luxury fashion; branding; nostalgia; marketing; symbolic meaning;

   Abstract : Using a qualitative semiotic analysis and a quantitative netnographic approach, this mixed method study seeks to examine the use of nostalgic marketing within the field of luxury fashion advertising. The focal point of the study focused on material from online video content posted by four European luxury fashion brands between the years 2020 and 2022, as well as commentary feedback from their followers on social media platforms Instagram and Youtube. READ MORE

4. 8. Co-branded partnerships with human brands. : A qualitative study to understand managerial efforts of said phenomenon.

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Miriam Latifa Janet Balegh; Elin Magnusson; [2022]
   Keywords : Influencers. Human brand. Brand development. Marketing. Social media. Co-branding.;

   Abstract : Background: Partnerships between brands and social media influencers are becoming more and more common. This co-branding effort presents many benefits for both parties, thus making it a win-win situation. READ MORE

5. 9. Company Culture and Employee Benefits in Employee Branding

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Eng Hean Teoh; [2022]
   Keywords : Company Culture; Employee Benefits; Employee Branding; Clan; Adhocracy; Market; Hierarchy; Concrete Benefits; Non-Concrete Benefits; Rating;

   Abstract : To build successful new ventures or operate corporate companies, it is essential to consider the right company culture and employee benefits that fit the expectation of the employees and relevant to the operating industries and markets. On the other hand, efficient employee branding could significantly enhance talent acquisition and improve the firm performance. READ MORE

6. 10. Reimagine a safe and inviting public realm : exploring possibilities around Tensta centrum

   University essay from Lunds universitet/Institutionen för arkitektur och byggd miljö

   Author : Afra Anika Proma; [2021]
   Keywords : Arts and Architecture;

   Abstract : Today cities across the world in different scales are struggling to achieve a sustainable living space where children are full of pride to call home. My thesis project inspired by my own journey of searching for a safe and inviting public space where I can spend my leisure time. I grew up in K.S. READ MORE