Essays about: "successful mnc"

Showing result 1 - 5 of 17 essays containing the words successful mnc.

  1. 1. How the institutional, relational and leadership factors affect the implementation of sustainable business practice within MNCs HQ in a developed country and Subsidiary in a developing country? A case study on Volvo Trucks Located in Sweden (HQ) and Malaysia (Subsidiary)

    University essay from Göteborgs universitet/Graduate School

    Author : Krishnapriya Sujatha; Mubarak Eljack; [2022-02-11]
    Keywords : ;

    Abstract : Companies are in the transformation process from the classical or linear way of conducting business to a more sustainable model. This is necessitated by the growing societal awareness to protect the environment and resources for future living. READ MORE

  2. 2. Segmentation and Customer Acquisition Strategies for MNC Providing Mobile Financial Services in Emerging Markets : A study on bKash in Bangladesh

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Kazi Abu Syeed; Nelson Emanuel Lopes Ribeiro de Melo; [2022]
    Keywords : MNC; MFS; EM; bKash; Segmentation; Customer Acquisition; DFS; Mobile Money;

    Abstract : Aim: The aim of the study is to investigate the segmentation and customer acquisition strategies that a MNC offers in emerging markets to implement digital financial service.  The core purpose of the study would be to magnify two core research questions: 1 - How do MNCs segment customers to offer MFS in emerging markets? 2 - How MNCs offering MFS implement Customer Acquisition Strategies to be successful in emerging markets? Methodology: The methodology in this study is built on a qualitative method. READ MORE

  3. 3. To lead or to follow: Translating innovative technologies as a result of industrial fashion

    University essay from Göteborgs universitet/Graduate School

    Author : Patrik Kindmark; Emil Thunberg; [2018-07-03]
    Keywords : Actor network theory; translation; innovation; organizational fashion; problematization; Industry 4.0;

    Abstract : As the technologies included in the concept of ‘Industry 4.0’ have been hailed as to be ushering in a fourth industrial revolution, corporations within the industrial sector strive to adopt innovative information technology (IT) systems in order to maintain a sustainable competitive advantage – or to avoid redundancy. READ MORE

  4. 4. Cross-Channel Integration Towards Omnichannel Retailing: A Dynamic Capabilities Approach : A case study on IKEA

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Filip Höcker; Carl-Oscar Sturén; Jacob Troedsson; [2018]
    Keywords : Cross-channel integration; Omnichannel; Dynamic capabilities; Electronic commerce; Capability Development; Customer Touchpoint;

    Abstract : The rapidly changing consumer behaviour and the increasing demand of convenience has put pressure on corporations to utilise their various capabilities more dynamically. As a result, operating through channels that are not synergised is no longer as effective as it used to be, and businesses are struggling with combining their existing channels with the market development. READ MORE

  5. 5. Institutional adaptation of Western companies operating in China : A case study on Husqvarna Group

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Hristo Balabanov; Annie Mary George; [2018]
    Keywords : Institutional environment; Institutional adaptation; Western MNCs; Husqvarna Group; Institutional Isomorphism;

    Abstract : Abstract: In our globalized world companies that want to internationalize and go to a new market should consider different factors, if they want to be successful. Institutional adaptation is a vital part of success or failure of the globalization process. READ MORE