Essays about: "supermarket marketing strategies"

Found 3 essays containing the words supermarket marketing strategies.

1. 1. How Relationship Marketing can Improve the Value Proposition and Increase the Sales of Organic Food : A Single Case Study Exploring How Different Actors in the Food Industry Can Implement Marketing Strategies

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Angela Bayat Sahil; Maja Holmén; [2023]
   Keywords : Relationship marketing; Organic food; Value proposition; Marketing strategies; Product sales; Sustainability; Relationsmarknadsföring; Ekologiska livsmedel; Värdeerbjudande; Marknadsföringsstrategier; Försäljning; Hållbarhet;

   Abstract : In recent years, organic food sales in Sweden have experienced a decrease in sales, opening up new challenges and opportunities for various actors within the food industry. The Swedish food industry works extensively with sustainability and aims to foster a sustainable food system. READ MORE

3. 2. The Influence of Marketing Strategy on Consumer Behavior : A study on ICA, Willys and Coop supermarkets in Gävle, Sweden

   University essay from Avdelningen för ekonomi

   Author : Wei Qin; Xi Chen; [2014]
   Keywords : Marketing Strategy; Consumer behavior; Supermarkets;

   Abstract : Aim: This study presents the relationship between marketing strategy and consumer behavior. We discuss how marketing strategy can influence consumers’ buying decision. Hence, our aim is to understand how consumers choose supermarkets for buying and how the supermarkets’ marketing strategies affect their buying decision. READ MORE

4. 3. Marketing strategic of Supermarkets

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Miguel Santandreu Ramos; Rafael Lucena Matamalas; [2009]
   Keywords : supermarket; strategy;

   Abstract : strategies that supermarkets are doing in their places to attract attention to consumers .... READ MORE