Essays about: "supermarket marketing"

Showing result 1 - 5 of 18 essays containing the words supermarket marketing.

  1. 1. How Relationship Marketing can Improve the Value Proposition and Increase the Sales of Organic Food : A Single Case Study Exploring How Different Actors in the Food Industry Can Implement Marketing Strategies

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Angela Bayat Sahil; Maja Holmén; [2023]
    Keywords : Relationship marketing; Organic food; Value proposition; Marketing strategies; Product sales; Sustainability; Relationsmarknadsföring; Ekologiska livsmedel; Värdeerbjudande; Marknadsföringsstrategier; Försäljning; Hållbarhet;

    Abstract : In recent years, organic food sales in Sweden have experienced a decrease in sales, opening up new challenges and opportunities for various actors within the food industry. The Swedish food industry works extensively with sustainability and aims to foster a sustainable food system. READ MORE

  3. 2. Plants for everyone : prospects of upscaling consumption of plant-based protein products

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Clara Landsbo; [2022]
    Keywords : plant-based protein products; consumption; lifeworld; discourse; habit; culture; motivation;

    Abstract : A change towards a more sustainable food consumption is necessary in order to mitigate climate change. Changing diets and preferences from animal-based to plant-based has a great potential to reduce impact on the environment. However, this requires action in both local and global contexts. READ MORE

  4. 3. Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Khalida Akter; [2020]
    Keywords : Green marketing; consumer trust; green trust; Eco-branding; Green marketing strategy and consumer purchase intention;

    Abstract : Title: “Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden”. Level: Master degree thesis in Business AdministrationAuthor: Khalida Akter Supervisor: Zahra AhmadiExaminer: Maria Fregidou-Malama Aim: The aim of this study is to investigate how consumer trust, eco-branding and green marketing strategy influence consumer purchase intention towards ecological products. READ MORE

  5. 4. Partnership of convenience or opportunity for growth? : investigating the role of retailers in expanding local food schemes in the case study of EDEKA branches in northern Germany

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Esther Lutz; [2020]
    Keywords : values vased supply chain; local food; Hamburg; intermediaries;

    Abstract : In the past years growing interest in alternative forms of food supply chains has incentivised researchers to investigate the role of retailers in Short Food Supply Chains (SFSC) mainly in the United States, Canada and the EU, with little attention paid to SFSC retailer interaction in the German context specifically. The aim of this thesis to contribute to the existing literature by investigating how the country’s presumed institutional conditions affect the viability of selling via retailers for a certain type of SFSC producer. READ MORE

  6. 5. How relationship marketing tactics affect customer satisfaction : Evidence of supermarket industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Weiyang Huang; Hongyu Zhu; Yuxin Pan; [2017]
    Keywords : Customer satisfaction; relationship marketing tactics; quality of service; price perception; brand perception; value proposition.;

    Abstract : Within the competitive marketing environment, companies are faced with many challenges to stay competitive. Companies are consistently trying to establish the longterm relationship with customers by satisfying them as much as possible. READ MORE