Essays about: "supply chain SME"

Showing result 21 - 25 of 47 essays containing the words supply chain SME.

1. 21. ‘Surfing on the wave of Digitalisation’ - Digital technology facilitating an SME’s internationalisation process in the Fashion Industry - A single case study of Trendy AB -

   University essay from Göteborgs universitet/Graduate School

   Author : Emelie Karlsson; Sofia Rundcrantz; [2017-07-27]
   Keywords : Digitalisation; SMEs internationalisation; Fashion industry; Supply chain; Unplanned internationalisation; Digital tools; Digital marketing channels; E-Ecommerce;

   Abstract : Prior research has emphasised the importance of SMEs ability to compete on an international market alongside the retail giants currently dominating the fashion industry on a global level. Moreover, the entrance of digital technology has profoundly changed several aspects in various industries, including the fashion industry. READ MORE

3. 22. Understanding how SME’s handle CSR activities connected to the supply chain : A qualitative study in a B2B context

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Towe Breuss; Cajsa Torpman; [2017]
   Keywords : Corporate Social Responsibility; Supply Chain; Supply Chain Management; Sustainable Supply Chain; Communication; Small and medium-sized enterprises;

   Abstract : It has been argued for the past years that one of today’s main important factors for gaining competitive advantage is to implement CSR activities. There have been many studies showing the many benefits CSR have, not only to the organizations but also to society and the environment. READ MORE

4. 23. Influence Towards a Sustainable Cashmere Supply Chain : A Case Study of a Medium Sized Luxury Fashion Manufacturer in Scotland

   University essay from Blekinge Tekniska Högskola/Institutionen för strategisk hållbar utveckling

   Author : Brigitta Danka; Anna Grochowska; Kim van Rijt; [2017]
   Keywords : influence; textile industry; Sustainable Supply Chain Management SSCM ; cashmere; Framework for Strategic Sustainable Development FSSD ; Small to Medium Enterprise SME ;

   Abstract : What other means of influence exist in business other than economic? That is the question we set out to answer in regards to the fashion industry and the specific supply chain of cashmere. The cashmere industry has been described as complex, therefore the research has taken a complex adaptive systems approach to investigate how relationships between parts give rise to the collective behaviours of a system and how the system interacts and forms relationships with its environment. READ MORE

5. 24. Enhancing Brand Equity for B2B SME through Social Media : An exploratory descriptive research

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Filip Martinelle; [2017]
   Keywords : Social media; Brand equity; customer-based brand equity; Small and medium-sized enterprises SME ;

   Abstract : Through our smartphones, the access to information is higher than ever before. Social media has revolutionized the communication landscape in how we share information and communicate to each other. READ MORE

6. 25. CSR in SMEs inside the fashion industry : opportunities and difficulties

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Hanna Zachrisson; Sara Shahir; [2016]
   Keywords : CSR; Stakeholder; SME; Fashion industry; Sustainable; Tripple Bottom Line;

   Abstract : This thesis is a research about how Corporate Social Responsibility (CSR) can be integrated within Small to medium sized enterprises (SME) inside the fashion industry. It examines the drivers for fashion companies to take social and environmental responsibility and what difficulties and opportunities that they might face in their work towards a more sustainable supply chain. READ MORE