Essays about: "surrogate boycott"
Found 1 essay containing the words surrogate boycott.
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1. Surrogate boycotts : and the effects on companies and marketing
University essay from Sektionen för ekonomi och teknik (SET)Abstract : The purpose of this research is to understand what role surrogate boycotts can play on companies targeted by a surrogate boycott and how companies can work with their marketing strategies to reduce the effects of a surrogate boycotts. We have used a qualitative approach in this thesis, with multiple cases studies as a method. READ MORE
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