Essays about: "survey of conclusion of thesis"

Showing result 1 - 5 of 425 essays containing the words survey of conclusion of thesis.

  1. 1. International disputes and nation branding. Investigating Individual Attitudes, Attitude Changes, and Its Implications in the wake of the NATO dispute between Turkey and Sweden

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Oskar Eriksson; [2023-11-07]
    Keywords : ;

    Abstract : This thesis investigates the interplay between attitudes and nation branding in the context of the NATO dispute between Sweden and Turkey, along with its subsequent events. The study employs a mixed-method approach, combining a pre-study and content analysis, with a quantitative survey and qualitative interviews that illustrates the nuances of the attitudes measured. READ MORE

  2. 2. Patience, the feminine virtue of investing : A mixed-methods approach to studying gender-based investment behaviours and the investment gap.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Agnes Eriksson; Elsa Leijon; [2023]
    Keywords : Investment Gap; Investment Behaviour; Overconfidence; Risk; Financial Literacy; Financial Advisory; Stereotypes; Gender Bias;

    Abstract : Background – This study discusses gender-based differences in investment behaviour and its economic consequences. Despite significant advancements in gender equality, inequalities such as the gender wealth gap exist. This paper explores the difference in investment behaviour and factors that influence said behaviour. READ MORE

  3. 3. The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Camille Buob; Sebastian Franzén; [2023]
    Keywords : Business and Economics;

    Abstract : Title: The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories Date of the Seminar: 2nd June 2023 Course: BUSN39 – Degree in Global Marketing – Master Lever Authors: Camille Buob and Sebastian Franzén Supervisor: Burak Tunca Keywords: Product Category, Brand Type, Private Labels, National Brands, Consumer Perceptions Thesis Purpose: The aims of the thesis were (1) to investigate the effect of product categories on the perceptions of relative price, quality, risk, and value and (2) to test a moderation effect of brand types (Private Label or National Brand) on the relationships between the product category and the different perceptions. Methodology: A study was conducted with four different products that were representative of two different product categories - food and household, and within each product category different types of brands were selected - private label and national brand. READ MORE

  4. 4. The Bouquet of Wine Consumption Drivers

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Pauline Bernadette Brussat; Olle Grönvall; [2023]
    Keywords : Wine research; consumer behaviour research; consumer motivation; personal involvement; wine consumption; generational research; Swedish wine market; Gen Z and Millennials; Business and Economics;

    Abstract : Thesis purpose: The core aim of this research is to confirm the application of the research model established by Taylor et al. (2018), focusing on intrinsic motivation, extrinsic motivation, and personal involvement, predicting wine consumption in Sweden. READ MORE

  5. 5. Improving the public’s ability to find publicly placed bleeding control kits : The effect of signage and bleeding control kit placement

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Norrblom Petter; [2023]
    Keywords : bleeding control; signage; bleeding control kit placement; virtual reality; Stop the Bleed;

    Abstract : Trauma is a leading cause of death, and in potentially preventable trauma deaths insufficient bleeding control has often been noted. For bleeding-related injuries, providing aid quickly is crucial since people may die from haemorrhage within minutes. READ MORE