Essays about: "susceptibility to interpersonal influence"

Found 3 essays containing the words susceptibility to interpersonal influence.

  1. 1. Chinese Cross-Border Online Shopping through Agents from Sweden –An Exploratory Study of the Determinants of

    University essay from Göteborgs universitet/Graduate School

    Author : Lei Yu Jiang; Nicole Kungel; [2017-06-30]
    Keywords : China; Sweden; cross-border online shopping; Daigou; customer satisfaction; repurchase intention; trust; country image; perceived social value; susceptibility to interpersonal influence;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. The Triggers of Buyers Regret of Impulsive Purchases

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Oliver Esterhammer; Jiahao Huang; [2017]
    Keywords : impulse purchasing; post purchase behavior; post purchasing regret; impulse buying; consumer behavior;

    Abstract : Attention on impulsive buying behavior has been increased from both researchers and marketers, as the negative consumption experience resulting from this unplanned buying could harm the business severely in terms of brand building, reputation as well as a loss of customer. By reviewing previous literatures, we have identified that there is still little research about the post-consumer behavior of impulse purchases, namely on consumers’ regret triggered from what they have bought impulsively. READ MORE

  3. 3. The Impact of Culture on Consumers' Propensity to Innovate and Susceptibility to Interpersonal Influences

    University essay from Umeå universitet/Handelshögskolan vid Umeå universitet; Umeå universitet/Handelshögskolan vid Umeå universitet

    Author : Jie Liu; Dongmi Wu; [2007]
    Keywords : culture;

    Abstract : ABSTRACTThe increasing globalization of business provides a compelling reason for understanding the cultural context of consumer behaviour. Our thesis investigates the impact of culture on consumers’ propensity to innovate and consumers’ susceptibility to interpersonal influencethat is divided into normative interpersonal influences and informational interpersonal influences. READ MORE