Essays about: "sustainability communications"

Showing result 6 - 10 of 57 essays containing the words sustainability communications.

  1. 6. The role of marketing to avoid product returns in online shopping : how marketers help online consumers to make better purchase decisions and thus avoid product returns

    University essay from SLU/Dept. of Economics

    Author : Mohamad Saad El Deen; [2023]
    Keywords : E-commerce; high products return; digital marketing; consumer decision journey; avoid products returns;

    Abstract : The increasing alarm about global climate change and the related consequences on the planet and humankind has raised the voices to adopt sustainability within organisations and businesses. The wide spread of the internet and smart devices allowed many consumers to buy their needs through smart devices without the need to travel to physical stores. READ MORE

  3. 7. Kommunikation och klimatpåverkan vid nybyggnation i Sverige : jämförelse mellan betong och träbyggnationer

    University essay from SLU/Dept. of Forest Economics

    Author : Carl Holmström; Adam Thorell; [2023]
    Keywords : Betongbyggnader; hållbarhet; klimatpåverkan; kommunikation; livscykelanalys; träbyggnader;

    Abstract : Studiens syfte är att kartlägga hållbarhetskommunikation angående materialval kopplade till de nyligen införda kraven på klimatdeklaration vid nybyggnation i Sverige. Studiens fokus ligger på att jämföra kommunikation från myndigheten Boverket samt företag som producerar byggnadsmaterial. READ MORE

  4. 8. Data centers and Indigenous sovereignty : Data center materialities, representation and power in Sápmi/northern Sweden

    University essay from Södertörns högskola/Institutionen för kultur och lärande

    Author : Satenik Sargsyan; [2022]
    Keywords : data center; Indigenous; Sámi; Sami; contrapuntal; digital infrastructure; Sápmi; Sapmi; Sweden;

    Abstract : From “disguised and concealed” (Parks and Starosielski 2015) in nature to more recent, select attempts at “visible, accessible, environmentally friendly” (Holt and Vonderau 2015), data centers are the backbone of the digital infrastructure. Studies of data centers continuously help develop media and communications studies in understanding the role of media infrastructure, representations of imaginaries of the cloud; social, political and economic realities embedded in data, and issues of power, agency and resistance against the backdrop of increased global concerns for the environment and greening practices, built into the discourse of tech companies. READ MORE

  5. 9. Consuming nature : Toward Transformational Sustainability in Swedish outdoor brands

    University essay from Uppsala universitet/Institutionen för arkeologi och antik historia

    Author : Klara Wellén; [2022]
    Keywords : Consumer culture; friluftsliv; outdoor sector; communications; Transformational Sustainability;

    Abstract : The accelerated cycle of production and consumption has had tremendous environmental consequences since the 20th century. Corporate interest needed a society of over-consumption, creating the take-make-waste linear systems as we know it. READ MORE

  6. 10. Fashion marketing's role in purchase pressure

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Sara Hjälmeby; Sophie Vigren; [2022]
    Keywords : Fashion; Purchase Pressure; Marketing Communications; Overconsumption; Sustainable Branding;

    Abstract : The purpose of this study is to examine the relation between online communication in marketing and customers’ purchase pressure. We further examine if the customer’s perception of the brand’s authenticity and genuineness affects the perceived purchase pressure. READ MORE