Essays about: "sustainable brands"

Showing result 1 - 5 of 92 essays containing the words sustainable brands.

  1. 1. The Greener Outdoors : The importance of environmental communication with the customer

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Elina Fraenkel; [2020]
    Keywords : Sustainable Development; Environmentally Preferable Apparel; Outdoor Industry; Naturkompaniet; External Communication.;

    Abstract : The apparel industry is pointed out as an industry highly contributing with negative environmental impacts in all different stages of the production to consumption chain. Companies within the outdoor industry have been trying to combat this issue by producing apparel that are less harmful for the environment and by encouraging consumers to keep, care and repair for their apparel over time. READ MORE

  2. 2. Does reaching resonance give brands a free card? : A study of the strength in the consumer-brand relationship when the brand has reached the stage of brand resonance.

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Camilla Gonzalez; Sanne Swedenås; [2020]
    Keywords : Consumer-Brand relationship; Brand Resonance; Brand Loyalty; Self-imagery; Ethical values; Social sustainability;

    Abstract : Increased consumer awareness together with the importance of sustainable consumption is currently a highly debated topic. Frequently, the media reports scandals from strong international brands, revealing information regarding deficiencies linked to the brands social sustainability efforts. READ MORE

  3. 3. Sustainable Communication: Fashion Consumers' Reception and Interaction : The Case of Nudie Jeans

    University essay from Jönköping University/Högskolan för lärande och kommunikation

    Author : Louisa Schäfer; [2020]
    Keywords : Fashion Industry; Sustainable Fashion; Dominant Social Paradigm; Attitude-Behavior Gap; Sustainable Communication; Consumer Behavior; In-depth Interviews;

    Abstract : The fast fashion industry has a large negative impact on the environment and its workers. Consumers purchasing fast fashion are reinforcing the dominant social paradigm, the assumption that humans are superior and the Earth’s resources unlimited. READ MORE

  4. 4. The Paradox of Sustainable Fashion Brands : A systematic literature review

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Vanessa Zillich; Ulrike Busshaus; [2020]
    Keywords : Sustainable fashion brand; Paradox; Sustainability; Retail perspective;

    Abstract : Background: The current fashion industry is characterised by its fast-moving nature. Its change over the past decades from two to numerous collections per year has contributed to a take-make-dispose society. This largely contributes to environmental and social sustainability issues as well as the use of non-renewable materials waste. READ MORE

  5. 5. Complementing the multi-level perspective with the coevolutionary framework to conceptualise barriers to sustainable transitions in agro-food industries

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Benjamin Mole; [2020]
    Keywords : Sustainable transitions; Multi-level perspective; Coevolutionary framework; Business and Economics;

    Abstract : Sustainable transitions are essential to ensure climate and land systems do not go beyond their tipping points; however, these transitions are complex, and barriers to their success are difficult to conceptualise. The Multi-Level Perspective (MLP) is the dominant framework for conceptualising how industries transition to using green innovations. READ MORE