Essays about: "sustainable marketing"

Showing result 11 - 15 of 402 essays containing the words sustainable marketing.

  1. 11. Consumer Perceptions of Circular Practices in the Textile Sector and the Relation to Consumption Behaviour : Practical Implications for Stakeholders in the Textile Industry

    University essay from Malmö universitet/Institutionen för Urbana Studier (US)

    Author : Elina Lewe; [2023]
    Keywords : Textile industry; circular economy; circular practices; consumption behaviour; value and risk perceptions;

    Abstract : The textile industry has a substantial negative impact on the environment. In order to decrease the environmental impact, the industry needs to transition to a more sustainable and circular system. READ MORE

  3. 12. Exploring the Factors Driving Household Food Waste

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Khawari Vincent; Nashat Fadi; [2023]
    Keywords : Household food waste; prevention; awareness; consumer behavior;

    Abstract : Food waste is a global concern with significant environmental, economic, and social implications. Despite efforts to address the issue, household-level food waste remains substantial, contributing to food insecurity and environmental degradation. READ MORE

  4. 13. Exploring Environmentally Sustainable Last-Mile Deliveries in Sweden

    University essay from Lunds universitet/Teknisk logistik

    Author : Emelie Ehrensvärd; Clara Wilhelmsson; [2023]
    Keywords : Last-mile delivery; E-retailer; Sustainable last-mile delivery; Environmentally sustainable last-mile delivery; Technology and Engineering;

    Abstract : Last-mile delivery is the part of the e-commerce supply chain that is the least efficient in terms of cost, time, and environmental impact. As e-commerce is expected to keep growing, this puts pressure on last-mile deliveries to reduce their environmental impact if Sweden is to reach its environmental goals for 2045. READ MORE

  5. 14. Does Brand Personality Beat Sustainability Claims?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Emilia Gottbrink-Müller; Jennifer Teurnberg; [2023]
    Keywords : Consumer preconceptions; Sustainability preconceptions; Brand image; Brand personality; Luxury;

    Abstract : Sustainability has been an inevitable topic globally and its importance is not expected to decline in the near future. Lately, sustainable options have taken a bigger proportion of the market share within the fashion industry. READ MORE

  6. 15. Sustainability and Customer Values as Part of Strategic Marketing : A Focus Group Study Exploring What Customers Value in a Sustainable FMCG Product

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Matilda Schill; Ebba Flykt; [2023]
    Keywords : sustainability; FMCG products; customer values; behaviors; marketing; hållbarhet; “FMCG”-produkter; kundvärderingar; beteenden; marknadsföring;

    Abstract : This is a focus group study to explore the marketing process for a start-up company about to develop and launch a sustainable razor. In this process, understanding what the customers value in a sustainable product for daily use, such as razors, and how to apply this in the marketing process is of great importance. READ MORE