Essays about: "svensk tv-reklam"

Found 2 essays containing the words svensk tv-reklam.

  1. 1. A study of the use of English and other languages in TV-commercials in Sweden

    University essay from Institutionen för språk, litteratur och interkultur

    Author : Susanne Lepp; [2013]
    Keywords : Swedish TV-commercials; English in commercials; code-switching; globalization; svensk tv-reklam; engelska i reklam; tvåspråkighet; global engelska;

    Abstract : This investigation is about the English language in Swedish TV-commercials. Theinvestigation shows that there are commercials in Sweden that involve other languages thanSwedish. The languages found in this study apart from Swedish were English, Italian andGerman. The results show that the most common language was Swedish, which was used in405 (96. READ MORE

  3. 2. Inferences in advertising : A study of Swedish and Russian TV commercials

    University essay from Lunds universitet/Allmän språkvetenskap

    Author : Liana Melchenko; [2003]
    Keywords : TV-reklam; Reklamspråk; Rysk TV; Svensk TV; Reklamteknik; Linguistics; Lingvistik; Languages and Literatures;

    Abstract : This thesis explores the role of inferences in advertising discourse. Based on the study of conversational implicatures by Grice (1975), and the distinction between ostensive and covert communication elaborated by Sperber and Wilson (1986), a typology of inferences in advertising is proposed. READ MORE