Essays about: "swan label"

Showing result 1 - 5 of 9 essays containing the words swan label.

1. 1. Ecocertifications and quality labels : For whom and why, in the case of Laponia.

   University essay from Uppsala universitet/Institutionen för kulturantropologi och etnologi

   Author : Anna Engberg; [2017]
   Keywords : Laponia; World Heritage; tourism; ecocertifications; quality markings; eco tourism;

   Abstract : Abstract There are a lot of ecocertifications in Sweden for a variety of different categories; for example the Swan, which is a label for both hotels and products; KRAV, a label for farms and what farms pro- duce; Nature’s Best, a label for tourist adventures; the Sápmi Experience, a newly developed label for Sámi tourism, and The Green Key, a certification offered by Håll Sverige Rent for hostels, ho- tels, mountain cabins and camping grounds. Nature’s Best and the Green Key I have chosen as the focus for this paper, because they are the most relevant for my research. READ MORE

3. 2. Environmental CSR-initiatives influence on Brand Equity : a Case of Eco-Labeling

   University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Author : Rewa Anabtawi; Berivan Amin; [2013]
   Keywords : Corporate Social Responsibility; Brand Equity; Environmental CSR; Brand Management; Consumer; Attitude; Eco-Labeling;

   Abstract : The purpose of this study was to investigate whether environmental eco-labeling CSR-initiatives have an impact on brand equity. Specifically, if Swan eco-labeling on Ariel’s detergents have an impact on Ariel´s brand equity from a consumer’s perspective. READ MORE

4. 3. Sustainable Fashion Consumption and Consumer Behavior

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : Muhammad Zahid Iqba; [2011]
   Keywords : willingness to pay; fairtrade label; swan label; jeans; moral aspects; self-image;

   Abstract : Thesis was carried out to make an estimation of the willingness of consumers to buy the clothes produced under eco-friendly and decent way. Neoclassic demand theory was used and basic idea was to know that either moral effects on a consumer’s individual decision while choosing the products manufactured under friendly environment or not; if yes, then how and how much. READ MORE

5. 4. Communicating to consumers in Sweden with eco-labels : Is the message getting through?

   University essay from Handelshögskolan vid Umeå universitet

   Author : Annie Lefébure; Rafael Rosales Muñoz; [2011]
   Keywords : Eco-label; Marketing Communications; Green Marketing; Environmental Friendly Products;

   Abstract : Sustainable consumption has become a crucial factor to consider for both consumers and manufacturing firms. Green marketing practices, or marketing activities aimed at decreasing the impact on the environment, have been incorporated into many business plans to combat old habits of wastefulness and pollution. READ MORE

6. 5. Effectiveness of Eco-label? : A Study of Swedish University Students' Choice on Ecological Food

   University essay from Handelshögskolan vid Umeå universitet

   Author : Qian Du; Lien Quynh Nguyen; [2010]
   Keywords : eco-label; ecological food; consumer behavior; effectiveness;

   Abstract : ABSTRACT The recent years mark the appearance of many Eco-label schemes in the attempt ofhelping consumer to recognize the products with less harm to the environment, forexample: Euro flower, Nordic swan, Blue Angle, Krav. These labels belong to the thirdparties, which get supports from government with object of achieving sustainabledevelopment. READ MORE