Essays about: "sweden outbound tourism"

Found 2 essays containing the words sweden outbound tourism.

  1. 1. Online communications in tour operators marketing strategies : A case study on how and why do tour operators integrate online communication in their marketing strategies

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Lysa Thorbecke; thomas Britos; [2015]
    Keywords : tour operators; marketing strategy; online communications; tourism;

    Abstract : The purpose of this thesis is to explore the different Internet tools in a marketing strategy, which can be used within a tour operator in Sweden. The question is why did they choose these specifics Internet tools and how do they use it. READ MORE

  3. 2. Attracting Chinese Tourism : How Sweden can gain a larger share of the Chinese outbound tourism

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Oskar Hemström; Joakim Luu; Ulrik Unenge; [2006]
    Keywords : Nation branding; nation brand; tourism marketing; destination branding; Chinese outbound tourism;

    Abstract : The Chinese outbound tourism is expected to boost within a near future. Recently the market has been very closed due to legislation but as China develops and people are getting richer the demand for travelling abroad increases and the government has to let go of the regulations. READ MORE