Essays about: "swedish apparel"

Showing result 11 - 15 of 57 essays containing the words swedish apparel.

  1. 11. Consumers’ perception of Femvertising as a Digital Marketing Strategy in the Beauty- and Apparel Industry : A Qualitative Study of Swedish Gen Z Consumers

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Lovisa Borssén Myrén; Annie Danås; [2022]
    Keywords : Femvertising; female portrayals; consumer perception; digital marketing; WOM; proactive development; company responsibility; consumer expectations; buying behavior; Gen Z;

    Abstract : This paper is about femvertising which is used as a strategy within marketing to attract female consumers. This strategy is done by companies by pushing for gender equality and female empowerment in their ads. There is a lack of research regarding how femvertising affects consumers' purchase intentions and buying behavior. READ MORE

  3. 12. International Sustainable Marketing Strategy - A multiple case study of Swedish multinational companies within the apparel industry

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Andrea Poth; Miriel Sissonen; [2021-11-01]
    Keywords : sustainable marketing; international marketing; international business; international sustainable marketing strategy; apparel industry;

    Abstract : The growing awareness from both consumers and companies of unsustainable operations in many industries has led marketers to incorporate sustainability into their marketing practices. Unsustainable operations can especially be seen in the apparel industry, which is ranked as the second most unsustainable industry in the world. READ MORE

  4. 13. What led the apparel sector to become transparent? A deeper analysis of the determinants of Sustainability Reporting

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Marta Hergueta; [2021]
    Keywords : Sustainability Reporting; Apparel sector; Fast Fashion; Business and Economics;

    Abstract : This study has three major purposes: (1) to investigate the determinants of sustainability reporting in the apparel sector (2) to fill up the theoretical gap in the literature and (3) to analyze cross-country differences. The data from this study was gathered through online semi-structured interviews. READ MORE

  5. 14. Designing for the Circular Consumer : A design tool for clothing companies to engage consumers in the circular textiles economy

    University essay from Mälardalens högskola/Akademin för innovation, design och teknik

    Author : Erika Thunstedt; Ina Obernosterer; [2021]
    Keywords : Circular economy; circular design; design research; research through design; interactive research; design thinking; circular behaviour; design for sustainable behaviour; design for circular behaviour; design for circular consumption; design for circular consumers; innovation; design;

    Abstract : The current prevailing take-make-waste economy has caused the global climate crisis, operating outside the Planetary Boundaries of our planet (Rockström et al., 2009), disrupting nature's balance and affecting all life on earth (WWF and Global Footprint Network, 2019). READ MORE

  6. 15. You Shall Not Pass : A study about Barriers and subsequent Consequences of Sustainable Business Models in the Swedish Clothing & Textile Industry

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Carl Munck af Rosenschöld; Joel Lindholm; [2021]
    Keywords : Sustainable Business Model; Organisation Barrier; Circular Economy; Clothing Textile Industry;

    Abstract : Background: Sustainability is becoming increasingly important from a consumer’s perspective when it comes to their preferences. Simultaneously, mass-market apparel brands are struggling to meet the demand for sustainable clothing and textile products. READ MORE