Essays about: "swedish brands"

Showing result 1 - 5 of 227 essays containing the words swedish brands.

  1. 1. How Do Craft Beer Brands Negotiate Authenticity Using Retro Branding?

    University essay from Göteborgs universitet/Graduate School

    Author : Rasmus Pihl; Alexander Svensson; [2020-06-23]
    Keywords : Retro branding; craft beer brands; authenticity; enchantment; consumer culture theory CCT ;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  3. 2. What are the Justifications Provided by the Consumers who Don’t Look Back in Anger? : Insights from the Swedish money laundering scandal.

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Jakob Ekstener; Eric Sveningsson; [2020]
    Keywords : Brand Transgressions; Swedbank; Money Laundering; Consumer Behavior; Consumer Justifications; Varumärkesöverträdelse; Swedbank; Penningtvätt; Konsumentbeteende; Konsumenträttfärdigande;

    Abstract : The purpose of this thesis is to use a real-world brand transgression example to extend the research and increase the knowledge around why people continue to consume brands they know have been involved in unethical organizational behavior. The research was of qualitative nature, and made use of semi-structured, in-depth interviews. READ MORE

  4. 3. Concretizing and legitimizing brand equity as a strategic investment : A qualitative study in the Swedish retail industry

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Emil Arljung; Axel Eklund; [2020]
    Keywords : brand equity; shareholder value; retail;

    Abstract : The retail industry has seen an immense increase in competition. Brands are becoming more similar, which makes it essential for firms to differentiate themselves against their competitors. The brand is considered the company's biggest intangible asset, possessing an array of different values for the company. READ MORE

  5. 4. The Greener Outdoors : The importance of environmental communication with the customer

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Elina Fraenkel; [2020]
    Keywords : Sustainable Development; Environmentally Preferable Apparel; Outdoor Industry; Naturkompaniet; External Communication.;

    Abstract : The apparel industry is pointed out as an industry highly contributing with negative environmental impacts in all different stages of the production to consumption chain. Companies within the outdoor industry have been trying to combat this issue by producing apparel that are less harmful for the environment and by encouraging consumers to keep, care and repair for their apparel over time. READ MORE

  6. 5. Sentiment Analysis for Tweets in Swedish : Using a sentiment lexicon with syntactic rules

    University essay from Linnéuniversitetet/Institutionen för datavetenskap och medieteknik (DM)

    Author : Marcus Gustafsson; [2020]
    Keywords : Sentiment Analysis; Opinion Mining; Sentiment Lexicon; Swedish;

    Abstract : Sentiment Analysis refers to the extraction of opinion and emotion from data. In its simplest form, an application estimates a sentence and labels it with a positive or negative sentiment score. One way of doing this is through a lexicon of sentiment-laden words, each annotated with its respective polarity. READ MORE