Essays about: "swedish brands"

Showing result 16 - 20 of 298 essays containing the words swedish brands.

  1. 16. The Cancelling of Margaux Dietz : How Public Relations Practitioners Reflects on the Intersection of Influencer Marketing and Cancel Culture in Sweden

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Ellinor Ljung; [2023]
    Keywords : Cancel culture; Image Repair Theory; influencer marketing; Margaux Dietz; public relations;

    Abstract : This thesis aims to investigate Swedish PR practitioners’ assessments of and proposed response strategies to the cancellation case of Swedish social media influencer Margaux Dietz. Multiple organisations cancelled their collaborations with Dietz in November 2022 following a criticized video scandal. READ MORE

  3. 17. Entrepreneurial Success Factors for Next-gen Startups Challenging the Traditional Food Industry - A Qualitative Study of New Ventures within the Growing Food Tech Sector

    University essay from Göteborgs universitet/Graduate School

    Author : Jennifer Gilchrist; Lovisa Malmberg; [2022-07-15]
    Keywords : food tech; next-gen food and beverage; new venture success; entrepreneurial success factors; survival; growth; plant-based alternatives;

    Abstract : Times are changing. The food industry is expected to experience a total revolution of the current status through the emergence of new business models, new value chains and food products, putting emphasis on sustainability and health. READ MORE

  4. 18. Be Proud of Your Menstruation! A case study of commodity feminist discourse in mainland China.

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Yiyun Zhu; [2022]
    Keywords : Menstruation; Femvertising; Regional adaption; Orientalism; Critical Discourse Analysis CDA ; Social Sciences;

    Abstract : Adopting a critical discourse analysis approach, this study presents a case study around the “Menstruation should not be hidden” campaign launched by the Swedish brand, Libresse, in the Chinese market. With the aim to explore how does the brand strategically use female empowering discourse to construct new meanings of menstruation for a regional market, and the socio-cultural factors involved. READ MORE

  5. 19. Procurement riskmanagement to reducesupply disruptions : A qualitative study of Swedishapparel brands during COVID-19

    University essay from Umeå universitet/Företagsekonomi

    Author : David Lundin; Sebastian Wennberg; [2022]
    Keywords : Procurment risk management;

    Abstract : The COVID-19 outbreak has brought disturbances to a large number business as well as whole industries disrupting their supply chains, proving that most of today's companies don't have sufficient systems or strategies to evade or reduce major supply chain disruptions. One industry that was affected heavily is the fashion industry who is characterized by short lead times, globalized supply chains and volatile customer demand. READ MORE

  6. 20. Inclusive marketing : A study of Swedish female consumers’ perceptions of inclusive advertisements in the fashion industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Cornelia Wiklund; [2022]
    Keywords : Inclusive marketing; Advertising; Brand attitudes; Diversity; Swedish consumers; Fashion industry;

    Abstract : In the last decades we have seen an increase of inclusive marketing, partly because of an increase of consumer awareness and expectations. But it can be hard to succeed with inclusive marketing, and previous research shows that many companies have been accused of CSR- washing, forced diversity, etc. READ MORE