Essays about: "swedish brands"

Showing result 21 - 25 of 298 essays containing the words swedish brands.

  1. 21. Identification and implementation of sustainability indicators in e-commerce for electronic goods: a Swedish case study

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Jasmin Ella Masic; [2022]
    Keywords : Electronic goods; E-commerce; Sustainability; Indicators; Consumer Behaviour; Social sustainability; Environmental sustainability; Sustainable development; circularity;

    Abstract : When looking at shopping online there is a large amount of waste and mass consumption associated with it, therefore the topic of sustainability within e-commerce is a rising. There is research within shopping more sustainably for fashion and beauty, however there is a gap in the market when looking at the electronic goods sector. READ MORE

  3. 22. 'Made in China'- To Buy or Not to Buy, That is the Question : A Qualitative Study of the International Branding Strategies Chinese Firms can Implement to Gain Credibility in the Swedish Market

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Nellie Karlsson; Lina Carlberg; [2022]
    Keywords : Chinese Internationalisation; Chinese Brands; International Branding Strategies; Brand Establishment; Acquisitions; Brand Positioning; Brand Awareness; Brand Image; Credibility; Swedish Market;

    Abstract : There are major challenges for Chinese firms that may jeopardise the creation of credibility when establishing in the Swedish market. It is therefore important for Chinese firms to implement efficient international branding strategies that contribute to the formation of credibility for Chinese companies. READ MORE

  4. 23. Digitalt pass för en grönare modeindustri : en fallstudie av hur ett svenskt klädföretag kan nyttja digitaliseringen för att öka trovärdigheten

    University essay from SLU/Dept. of Economics

    Author : Beatrice Andersson; Carolina Cramner; [2022]
    Keywords : Fast fashion; Greenwashing; Grön marknadsföring; Produktpass; Trovärdighet;

    Abstract : Modeindustrin har en mycket negativ miljöpåverkan. Industrin är global och innebär ofta en komplex och en icke-transparent leverantörskedja med flera olika aktörer. Denna komplexitet och brist på transparens skapar en ohållbar modeindustri där konsumenten utesluts från viktig information för att kunna fatta ett hållbart köpbeslut. READ MORE

  5. 24. The distribution of value-added in the fashion industry across countries: The case of the Swedish and Bangladesh ready-made garments sector

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Giulia Tegas; [2022]
    Keywords : Sustainable Development; sustainability accounting; international supply chain; value-added distribution; stakeholders; fast fashion; wealth; inequality;

    Abstract : The thesis analyses the trend of value-added distribution over a span of 10 years, from 2011 to 2021, in the international supply chain of fast fashion products between manufacturers in Bangladesh and multinational fast fashion retailers in Sweden. Bangladesh has grown economically thanks to its ready-made garment sector and favorable policies for businesses and foreign investments. READ MORE

  6. 25. Along the paths of berry pickers : ascertaining the roles and positions of seasonal migrant berry pickers in Sweden through Swedish media

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Anudini Wijayarathna; [2022]
    Keywords : Swedish wild-berry industry; seasonal migrant berry pickers; Thai berry pickers; free tourist pickers; roles; socio-economic positions; labour conditions;

    Abstract : Sweden is one of the northern European countries that receive seasonal migrant labour annually from Thai and free/tourist pickers for wild-berry picking in rural northern forests and lands of Sweden. Both Thai and free/tourist pickers are subjected to different irregularities and unfair labour conditions within the Swedish wild-berries industry. READ MORE