Essays about: "swedish fashion industry"

Showing result 1 - 5 of 99 essays containing the words swedish fashion industry.

  1. 1. Out with the Old and in with the New - Consumer Clothing Practices and how they contribute to a Circular Fashion Market

    University essay from Göteborgs universitet/Graduate School

    Author : Amanda Sjöberg; Johanna Andersson; [2019-07-03]
    Keywords : Circular Economy; Practice Theory; Fashion Industry; Consumer Behaviour;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. Welcome to the Jungle - A multiple extensive case study on the ‘Green Grey Zone’ of sustainability labelling

    University essay from Göteborgs universitet/Graduate School

    Author : Pauline Ojala; Lea Walbrodt; [2019-07-03]
    Keywords : Green Grey Zone; sustainability labelling; brand positioning; fast fashion; slow fashion; market segment; competitive environment; financial space;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  3. 3. Towards a sustainable future of apparel : Perspectives from Swedish clothing brands and sustainable fashion consultants

    University essay from Linköpings universitet/Tema Miljöförändring

    Author : Amanda Selhammer; [2019]
    Keywords : sustainability; apparel industry; sustainability strategies; drivers; challenges;

    Abstract : The manner in which clothing is designed, produced and used is responsible for major negative impacts on the environment as well as major ethical and social issues on a global scale. The increased concern for sustainability issues in the industry is similarly argued to have led to transformations of the business context of apparel companies, that have been shown to increasingly incorporate sustainability in their corporate strategies. READ MORE

  4. 4. “If everyone knew, no one would buy Fast Fashion.” : A study on how Swedish Slow Fashion companies promote themselves in order to sustain a competitive advantage.

    University essay from

    Author : Martina Jonsson; Martin Solaja; [2019]
    Keywords : Slow Fashion; Fast Fashion; Competitive Advantage; Promotion Strategy; Green Demarketing; Fashion Promotion; Motivational Factors.;

    Abstract : Background: The globalisation of the fashion industry has allowed competition to increase and speed up the production. This has influenced supply chains to give up on ethical factors in order to push sales of cheap, Fast Fashion. READ MORE

  5. 5. Fast Fashion : To explore Generation Y's attitude toward fast fashion; a Swedish consumer perspective

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Heidi Botic; Kuntola Choudhury; [2019]
    Keywords : Fast Fashion; Attitudes; Consumer Behaviour; Generation Y; Swedish Consumers; Sustainability;

    Abstract : Background:           Fast fashion is a rather new business strategy and is defined to be affordable and fashionable apparel that is directly copied from catwalks. The concept was initially introduced by Amancio Ortega’s well-known store, called Zara which mostly targets Generation Y consumers. READ MORE