Essays about: "symbolic consumption"

Showing result 1 - 5 of 45 essays containing the words symbolic consumption.

  1. 1. Full Disclosure: Demystifying craftwork and (re-)enchanting craft consumption

    University essay from Göteborgs universitet/Graduate School

    Author : Brett Smith; [2023-07-03]
    Keywords : Demystification; Enchantment; Craftwork; Transparency; Music Production; Live Streaming;

    Abstract : This paper elucidates the relationship between demystification and enchantment in craftwork. Compared to mystification, demystification has received little attention in marketing research to understand how brands can foster transparency in a way that captivates and enchants consumers. READ MORE

  3. 2. Powering homemaking : everyday domestic life in times of rising energy prices

    University essay from Uppsala universitet/Kulturgeografiska institutionen

    Author : Herman Sjörén; [2023]
    Keywords : Home; Energy; Atmosphere; Senses; Body-subject;

    Abstract : Recent research in both geography and in neighbouring disciplines argues that we need to pay more attention to the cultural and symbolic significance of home in order to understand domestic energy consumption. In this thesis I consider how ideals of home are renegotiated in times of increase energy prices. READ MORE

  4. 3. Luxury Fashion Brands are Racing to Become Pioneers in The Use of Influencer Marketing: An Exploratory Study on How This Can Be Achieved and The Impacts on Brand Perceptions

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Mariam Elsayed; [2022]
    Keywords : Influencer Marketing; Luxury Fashion; Luxury Value; Brand Identity; Brand Image;

    Abstract : As the digital evolution continues to take on the world industry by industry, luxury fashion brands are left with no choice but to adapt to the new means of media consumption. Numerous luxury fashion brands are implementing influencer marketing strategies to communicate their brand's message in novel ways. READ MORE

  5. 4. Adding Bugs : Examining the state of entomophagy in Sweden

    University essay from Uppsala universitet/Institutionen för kulturantropologi och etnologi

    Author : Martin Edström; [2022]
    Keywords : entomophagy; insects; Sweden; food; culture; senses; perception;

    Abstract : This ethnographic study examines the state of entomophagy in Sweden amongst a group of ‘middle-class’ individuals living in urban areas of the country. In this endeavor, an analytical perspective that focuses on the embodied cultural-sensorial processes which influence how people perceive and engage with insects as food provides a richer picture, as opposed to an approach that privileges exclusively symbolic or discursive representations. READ MORE

  6. 5. Play it cool - Understanding Consumer Identity Performances through Musical Taste

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Miriam Barbara Tröndle; Tsvetelina Rakova; [2022]
    Keywords : Bourdieu; Consumer Culture Theory CCT ; digital selves; digital world; Goffman; identity; fragmented self; judgement; legitimization; musical taste; music consumption; music-streaming services; selective self-presentation; symbolic violence; Spotify; stigma; performances; validation; Business and Economics;

    Abstract : Sharing music and displaying one’s musical preferences have become an inseparable part of the content circulating on social media, dating apps, and the online world as a whole. Accordingly, music-streaming services are providing users with more and more functions to share musical content on other platforms and even introduced summaries of their annual music consumption. READ MORE