Essays about: "symbolic values"

Showing result 1 - 5 of 50 essays containing the words symbolic values.

  1. 1. Analysis of stellar spectra with machine learning

    University essay from Lunds universitet/Institutionen för teoretisk fysik; Lunds universitet/Astronomi; Lunds universitet/Institutionen för astronomi och teoretisk fysik

    Author : Alvaro Segovia Otero; [2020]
    Keywords : Galactic Archaeology; machine learning; chemical abundances; FGK stars; Physics and Astronomy;

    Abstract : Researchers in the field of Galactic Archaeology have entered the era of industrial revolution. Upcoming surveys are planning on observing tens of millions of stars and high precision and accuracy must be ensured when deriving their stellar parameters and elemental abundances. READ MORE

  2. 2. Employer branding: A way to retain young employees : A qualitative study on how SMEs use employer branding in order to retain young employees in their organization and how it is perceived.

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Theodor Krona; Emil Virbert Kronqvist; [2019]
    Keywords : Employer branding; Gen Z; Gen Y; HR; Marketing; Organizational behaviour; Organizational culture; Employee retention;

    Abstract : Problem background: The voluntary turnover of employees is increasing, the baby boomer generation is retiring and the remaining jobs are to be filled with the workforce left behind, a workforce that is smaller in size. These younger generations (generation Y and Z) have different values and attitudes towards work, and they tend to switch jobs more frequently. READ MORE

  3. 3. Western fast fashion brands in the eyes of Vietnamese millennials

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : To Linh Nhan; Minh Tinh Le; [2019]
    Keywords : Western brands; fast fashion; country of origin; attitudes; symbolic values; Vietnam;

    Abstract : Background  Along with an impressive increase of individual incomes and expansion of middle class populations (Lee & Nguyen, 2017), Vietnam is an attractive market where the fashion category receives the high interest among young consumers. Noticeably, while Western fast fashion is considered as a cheap product in most developed countries, it is kind of an expensive item in the Vietnam context. READ MORE

  4. 4. E-bike users are lazy… and healthy : A study in consumer behaviour on the symbolic values of e-bikes, why some want e-bikes and others avoid them.

    University essay from Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER); Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER)

    Author : Joel Ahlbom; Daniel Andersson; [2019]
    Keywords : Marketing; International marketing; segment; sales; electric bicycles; E-bikes; Pedelec; User imagery; ideal social self-image congruence; brand avoidance; symbolic consumption; symbolic brand avoidance; Marknadsföring; elcyklar; miljö; typiska användare; varumärke;

    Abstract : Research question: To examine what aspects affect some consumers to avoid e-bikes and others to desire them. Purpose: The main purpose of this study is to see if e-bikes have a symbolic value. We aim to see if e-bikes is associated as an environmentally friendly product. We will examine stereotypes and brand avoidance. READ MORE

  5. 5. Unmasking Identities in a Professional Service Firm

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Elsa Miras Olsson; Corina Muscalu; [2019]
    Keywords : organizational culture; sensemaking; organizational identity; organizational identification; professional identity; professional identification; professional service firms PSFs ; professional workers professionals; Business and Economics;

    Abstract : Purpose We aim to investigate how professionals make sense of the culture in the context of PSFs and how they engage in organizational and professional identification. Methodology The researchers look into the sensemaking processes professionals attach to organizational culture from a symbolic interactionism tradition, while from a critical perspective challenging the mainstream assumptions about culture and identity by recognizing the influence of power and control in organizational contexts. READ MORE