Essays about: "törnqvist Maria"

Found 2 essays containing the words törnqvist Maria.

1. 1. Mine's a Whiskey

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sarah Featherstone; Jannike Maria Törnqvist; [2018]
   Keywords : Business and Economics;

   Abstract : Alcoholic beverage marketing communication has been observed to be highly, and stereotypically gendered. However, there is a common misconception that men and women are fundamentally different in their alcoholic beverage preferences and behaviours, therefore questioning the appropriateness of segregating products based on gender. READ MORE

3. 2. Online Brand Perception : Functionality and Representationality in the Printer Manufacturing Industry

   University essay from Internationella Handelshögskolan

   Author : Jenny Larsson; Maria Törnqvist; [2005]
   Keywords : brand; branding; industrial branding; added-value; Internet branding; functionality; representationality;

   Abstract : Background and problem: As Internet usage has become increasingly common and important in our society it is crucial for companies to acknowledge the impact of online branding. As differences between products are decreasing it is no longer sufficient to compete solely on price or quality. Thus the importance of brands and branding is increasing. READ MORE