Essays about: "target market Thesis sample"

Showing result 16 - 20 of 34 essays containing the words target market Thesis sample.

1. 16. Matchmaking: How International Online Education Search Services Could Approach the Chinese Market?

   University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

   Author : Qing Ye; [2016]
   Keywords : Customer value; value propositions; online education search service; BMC; the Chinese market.;

   Abstract : Many Chinese students seek an international education and they are often a target for international universities. These universities utilize online platforms for advertising to reach students. Various domestic and international intermediaries join to facilitate this online informing as well. READ MORE

3. 17. Pricing Difficulties in Mergers & Acquisitions – Public versus Private target

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Paula Petersson; Eric Szabo; [2014]
   Keywords : Mergers; Acquisitions; Announcement Effect; Event Study; Private firm discount; Business and Economics;

   Abstract : With the intention to provide new evidence valid for the Scandinavian market the thesis aims to; (I) examine the announcement effect for acquiring companies, where the emphasis lies on the difference between acquiring Public targets compared to Private targets, and (II) investigate the relation between abnormal returns and variables found significant in previous research. The concept of mergers and acquisitions is briefly introduced followed by relevant theories offering explanations to the occurrence of the announcement effect. READ MORE

4. 18. Domain-specific innovativeness and social media: Predicting new product purchase

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Christoffer Carlsson; [2014]
   Keywords : Domain-specific innovativeness; Social media integration usage; Predicting new product purchase; Identifying early adopters; New product development;

   Abstract : Identifying innovative consumers, or early adopters, in various industries is hard for companies, though very important and useful when launching new products. If correctly identified, innovative consumers could be included into new product development by companies in co-creation, setting adequate market-ing and target actions and saving money by avoiding new product failures. READ MORE

5. 19. Cross-cultural differences in brand image perception

   University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

   Author : Emelie Jansson; [2013-09-20]
   Keywords : Brand; brand image; brand associations; brand perception; brand identity; brand personality; culture; intercultural communication; cultural dimensions; marketing; marketing communications;

   Abstract : Problem – International companies need to become more aware of differences within cultures and consumer behavior to stay competitive in today’s business environment. Even though international companies aim to communicate the same image of global brands across different cultures, the image of those brands may still be perceived differently due to differences in cultural values. READ MORE

6. 20. Middle-Class Immigration and Residential Preferences in Stockholm

   University essay from KTH/Urbana och regionala studier

   Author : Rosa Guma; [2013]
   Keywords : Mobility• Middle-class• Immigration• Residential Preferences• Choice• Lifestyle;

   Abstract : This thesis reviews theories about migration, relocation and residential choice focusing on middle-class migrants as the target group within the Swedish context. I argue that middle-class migrants represent an increasing group of migrants within the European Union since the economic crisis of 2008. READ MORE