Essays about: "target market of thailand"
Showing result 1 - 5 of 7 essays containing the words target market of thailand.
-
1. Exploring the ICT market with learning´s from a leading market : With an internationalization perspective
University essay from Högskolan i Jönköping/JTH, Industriell organisation och produktionAbstract : Purpose - The purpose of the thesis is “To explore the Thai ICT market and identify differences with the leading market” Where the research questions are: 1. How are the main actors influencing the ICT market in Thailand? 2. READ MORE
-
2. OPPORTUNITIES AND DIFFICULTIES OF LONG-STAY ACCOMMODATION IN THAILAND
University essay from KTH/Bygg- och fastighetsekonomiAbstract : Tourism industry plays an important role in developing countries like Thailand. An acccommodation is a key expense of almost every trip, therefore accommodation development need to be taken into account in order to attract target tourists from other countries. READ MORE
-
3. Furniture Consumption in Thailand : A Kano model study of IKEA with implications for the strategy making process
University essay from Fakulteten för ekonomi, kommunikation och ITAbstract : This thesis is a study of Thai consumer behavior that affects the purchasing and servicing in the furniture retail industry. A market survey was conducted in Thailand to support this study. The target group of this study is people residing in Bangkok aged 25 year old and above. READ MORE
-
4. The battle of DTAC in Thailand’s mobile phone operator market
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : ABSTRACT Date: 2008-05-26 Program: International Marketing Course Master Thesis International Marketing (EF0705) Authors Parunya Vanasakul (830422) Ploychompoo Wankeao (850418) Supisra Arayaphong (831102) Teacher Tobias Eltebrandt Title The battle of DTAC in Thailand’s mobile phone operator market Strategic question How can DTAC gain higher market share by focusing on customers in Bangkok? Purpose The purpose of this research is to investigate, analyze current competition between DTAC and other competitors with customer insight in order to find out the possibility for DTAC to gain more market share in Thai telecommunication market by focusing on customers in Bangkok area. Theory and Method Researchers apply ‘Business Strategy theory and Marketing mix for service company or 7Ps’ to answer the strategic question by collecting primary data from questionnaire and interview, while the secondary data are collected from various reliable sources. READ MORE
-
5. Thailand’s Nation Branding : A study of Thai nation-brand equity and capabilities
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : Problem: Which of Thailand’s four main sectors that nation brands compete including tourism, FDI, export promotion, and talent attraction that should be develop a main focus in developing a stronger Nation Brand for the country comparing to other four countries in South East Asia including Singapore, Malaysia, Indonesia, and the Philippines? Purpose: The purpose of this paper are 1) to study and analyze the current status of Thailand’s nation brand equity and 2) to examine the feasibility in each of Thailand’s four main sectors that nation brands compete including tourism, FDI, export promotion, and talent attraction by comparing to other four countries in ASEAN including Singapore, Malaysia, the Philippines, and Indonesia in order to generate recommendations for the country in developing a stronger nation branding strategy in the future. Method: In order to achieve our purpose, firstly, we chose ‘Asset-based Nation brand equity’ model to collect the information and perform analysis on the contribution of both nation internal and external assets towards nation brand equity. READ MORE
