Essays about: "targeting women."

Showing result 11 - 15 of 64 essays containing the words targeting women..

  1. 11. Försvarsmakten – The force for everyone

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Jacob Holmberg; Alexander Balsom; [2022]
    Keywords : Social Sciences;

    Abstract : This thesis aims to investigate and analyse Försvarsmakten's use of semiotic resources in their recruiting campaigns through a semiotic multimodal analysis. Försvarsmakten has been dominated by men for many years and now, in an attempt to change that, Försvarsmakten is targeting women to join the force. READ MORE

  3. 12. Consumers’ perception of Femvertising as a Digital Marketing Strategy in the Beauty- and Apparel Industry : A Qualitative Study of Swedish Gen Z Consumers

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Lovisa Borssén Myrén; Annie Danås; [2022]
    Keywords : Femvertising; female portrayals; consumer perception; digital marketing; WOM; proactive development; company responsibility; consumer expectations; buying behavior; Gen Z;

    Abstract : This paper is about femvertising which is used as a strategy within marketing to attract female consumers. This strategy is done by companies by pushing for gender equality and female empowerment in their ads. There is a lack of research regarding how femvertising affects consumers' purchase intentions and buying behavior. READ MORE

  4. 13. Microvesicles in human reproduction and their role in Assisted Reproductive Techniques

    University essay from Uppsala universitet/Institutionen för medicinsk cellbiologi

    Author : Hala Sawas; [2022]
    Keywords : In Vitro Fertilization; Venous Thromboembolism; Fetuin B; Ovastacin; Flow Cytometry;

    Abstract : Infertility is a problem that could be treated by using In Vitro Fertilization (IVF). This procedure starts by increasing estrogen levels and then retrieving oocytes. However, studies have showed an increased risk for venous thromboembolism (VTE) and lung embolism that is correlated with the rising levels of estrogen. READ MORE

  5. 14. Whores, idiots and sub-humans: A study of the of hate directed at reality profiles and influencers on Flashback in 2020

    University essay from Göteborgs universitet/Institutionen för globala studier

    Author : Stina Lindberg; [2021-07-01]
    Keywords : hate; cyberhate; influencers; reality profiles; misogyny; content analysis;

    Abstract : Hate speech, hateful messages, slander, and other disparaging expression have not been part of the public debate or dialogue but is more apparent on the internet and the online world. A group that has been exposed to a great deal of vitriol on media platforms are influencer and reality profiles. READ MORE

  6. 15. Generation Y’s attitude towards femvertising in cosmetics: women empowerment or purplewashing? : A mono-method qualitative study

    University essay from Umeå universitet/Företagsekonomi

    Author : Margot Descouens; Valentine Gerbault; [2021]
    Keywords : femvertising; social brand activism; purplewashing; Generation Y; social media; Instagram; cosmetics industry;

    Abstract : In recent years, femvertising has become a new issue of interest for companies, specifically in areas targeting women. Indeed, some companies in the cosmetics industry, such as Dove - a pioneer in the field - have been addressing the representation of women in advertising by tackling issues of equality, inclusiveness, and self-acceptance. READ MORE