Essays about: "tat pui lau"

Found 1 essay containing the words tat pui lau.

1. 1. The Roles of Branding for a Brand Entering Overseas Markets : A Case Study of a Danish Butter Launching in Hong Kong with Success

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Catherine Wong; Tat Pui Lau; [2011]
   Keywords : Brand Portfolio; Brand Identity; Brand Positioning; Denmark; Hong Kong; Food Industry;

   Abstract : Purpose – The purpose ofthis research is to investigate how branding is applied in a challengingindustry for an overseas market.  In other words, we would look into the aspects that are important for building and strengthening a brand in overseas market. READ MORE