Essays about: "tech and touch"

Showing result 1 - 5 of 6 essays containing the words tech and touch.

  1. 1. IS THERE ROOM FOR HIGH TECH IN A HIGH TOUCH INDUSTRY? AN EXPLORATORY STUDY ON ADOPTION OF SOCIAL ROBOTS IN THE HOTEL INDUSTRY

    University essay from Lunds universitet/Produktionsekonomi

    Author : Emelie Dellby Svensk; Kajsa Jernetz; [2023]
    Keywords : Social robots; Barriers to adoption; Hotel industry; Digitalization of the hotel industry; Behavioral Reasoning Theory; B2B and B2C commercialization; Technology and Engineering;

    Abstract : This master thesis explores the possibilities of social robot adoption in the hotel industry. Social robots represent a new product group, a radical innovation, that has yet not seen commercialization in the hotel industry in Sweden. READ MORE

  3. 2. Consistency, Efficiency, and Scalability in Design Systems: A Comparative Analysis of Material Design, Apple's Human Interface Guidelines, and IBM Design Systems.

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Kaspar Visnapuu; [2023]
    Keywords : ;

    Abstract : This research paper aims to answer the question: 'How do Material Design, Apple's Human Interface Guidelines, and IBM Design Systems compare in terms of factors contributing to Consistency, Efficiency, and Scalability?' By employing a comparative analysis, this study offers valuable insights into the design systems. Conducting a thematic analysis of an autoethnographic journal, the findings provide a comprehensive look into the dynamics of Material Design, Apple’s Human Interface Guidelines, and IBM Design Systems. READ MORE

  4. 3. From Selling Point to Experience Point - A Qualitative Exploration of How Millennials Shop Offline and How to Attract Them to Physical Retail Stores

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Annemarie Besenthal; Svea Pohl; [2018]
    Keywords : Customer experience; motivations; expectations; physical retail; tech and touch; engagement; emotions; in-store customer experience; experience point; emotional experience; Business and Economics;

    Abstract : The purpose of this thesis is to understand the motivations and expectations of millennials to shop offline in order to find out how retailers can respond to these by means of in-store customer experience and thus create an attractive experience point. We first examined literature in regards to motivations and expectations that influence customer behaviour in order to gain an understanding of the customer perspective. READ MORE

  5. 4. The Age Of Experience: A Qualitative Study of the Revitalisation of the Customer’s Physical Retail Experience based on the Example of IKEA

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Katharina Bierling; Alexandra Hagman; [2018]
    Keywords : Keywords: Customer Experience; Retail Revitalisation; Customer Engagement; Physical Store; Business and Economics;

    Abstract : The entire retail industry is facing drastic changes at the moment: topics such as personalisation and omni-channel are on each management agenda. Additionally, new retail store concepts are continually popping up, and the changing role of store associates causes concerns. READ MORE

  6. 5. Pre-seed funding for technology start-ups : The process of acquiring funding

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Joonas Sipari; Victor Mundbjerg; [2017]
    Keywords : pre-seed funding; tech start-ups;

    Abstract : This thesis investigates the pre-seed funding process for technology start-ups. Furthermore, it aims to investigate, how the process of acquiring pre-seed funding is, and which challenges entrepreneurs are facing during this process. READ MORE