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Showing result 1 - 5 of 289 essays matching the above criteria.

1. 1. Utilization of digital technologies in internationalization processes. A case study of high-tech SMEs in Sweden

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Jakob Funck; Marcus Schöneman; [2024-02-13]
   Keywords : Digitalization; Internationalization; SME;

   Abstract : This thesis explores the role of digitalization in the internationalization process of Swedish Small and Medium-sized Enterprises (SMEs). In today's global economy, digitalization has become increasingly important for firms to remain competitive. READ MORE

3. 2. AI: A helping hand for digital marketing agencies? : AI: En hjälpande hand för digitala marknadsföringsbyråer?

   University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

   Author : Hampus Ekman; Erik Strand; [2024]
   Keywords : GPT-3; Digital marketing; Artificial intelligence; Efficiency; Streamlining; Processes; Content generation.;

   Abstract : This study evaluates whether generative AI tools built on the language model GPT-3 can streamline the processes of digital marketing agencies. The method used for gathering qualitative data was two sets of semi-structured individual interviews with different digital marketing agencies. READ MORE

4. 3. Optimizing Digital Transformation : Strategies for Private Banking in the Age of Technology

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Rasmus Jämterud; Henrik Widell; [2024]
   Keywords : Private banking; Digital tools in banking; Banking industry trends; Relationship marketing; Technology acceptance model TAM ; Customer experience management CEM ;

   Abstract : This thesis delves into the digital transformation of private banking, emphasizing the challenge of balancing technology with the personalized service that high-net-worth clients expect. Employing frameworks like Relationship Marketing, the Technology Acceptance Model, and Customer Experience Management, it examines the integration and impact of digital tools on client relationships and operational efficiency in private banking. READ MORE

5. 4. Incidental Vocabulary Learning in EFL Through Reading, Listening, and Watching

   University essay from

   Author : Julia Ekman; Nawar Saleh; [2024]
   Keywords : Incidental vocabulary learning; Vocabulary retention; Digital tools; Language acquisition; Multimedia learning; Vocabulary retention; English as a foreign language EFL ; Second language L2 ;

   Abstract : Incidental vocabulary learning is a form of acquiring new words without having a specific intention in the acquisition, and it can occur in or out of the educational frame (Hatami, 2017). In the digital age, incidental vocabulary acquisition is increased as learners encounter and assimilate new words through different online platforms and technological tools. READ MORE

6. 5. The Advent of ChatGPT and its Technological Integration in Education

   University essay from Malmö universitet/Institutionen för kultur, språk och medier (KSM)

   Author : Denial Brkic; Ioana-Raluca Johansson; [2024]
   Keywords : ChatGPT; didactic tool; EFL; GenAI; supporting tool; Swedish upper-secondary school;

   Abstract : Our study investigates the possibility of integrating ChatGPT, an AI text generative tool, as a didactic supporting tool within the Swedish upper-secondary school curricula. Particularly, it takes interest in the English foreign language teaching context and examines eight peer reviewed articles on the matter. READ MORE