Essays about: "technology acceptance model tam"

Showing result 1 - 5 of 106 essays containing the words technology acceptance model tam.

  1. 1. Optimizing Digital Transformation : Strategies for Private Banking in the Age of Technology

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Rasmus Jämterud; Henrik Widell; [2024]
    Keywords : Private banking; Digital tools in banking; Banking industry trends; Relationship marketing; Technology acceptance model TAM ; Customer experience management CEM ;

    Abstract : This thesis delves into the digital transformation of private banking, emphasizing the challenge of balancing technology with the personalized service that high-net-worth clients expect. Employing frameworks like Relationship Marketing, the Technology Acceptance Model, and Customer Experience Management, it examines the integration and impact of digital tools on client relationships and operational efficiency in private banking. READ MORE


    University essay from Institutionen för tillämpad informationsteknologi

    Author : Clara Engström; Danijela Smoljan; [2023-11-20]
    Keywords : Automation acceptance model AAM ; Automation technology; Dynamic pricing robot; Technology acceptance model TAM ; Technology acceptance and adoption; Technology trust; Psychological Ownership PO ;

    Abstract : Recent technological advancements have enabled the development of more automated and adaptable technological environments. User acceptance and adoption of technology is a critical issue in the rapidly evolving technological landscape. Implementation of automation technology takes both financial and human resources. READ MORE

  3. 3. Technology Acceptance in the Age of Mobile Applications

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Matilda Svensson; Siri Nygren; Emily Sundqvist; [2023]
    Keywords : Digitalisation; Mobile Apps; Technology Acceptance Model TAM ; Retail App Adoption; IKEA.; Business and Economics;

    Abstract : This paper aims to investigate the factors that affect the technology acceptance of retail apps and elaborates on the Technology Acceptance Model (TAM) through an in-depth, single case study on IKEA. The case study provides the research with the crucial aspect of the customer's perception of the app and extends the framework through the practical adoption of apps. READ MORE

  4. 4. From Data to Decisions: Decisive Factors Influencing Swedish IT SMEs Adoption of Business Intelligence Systems

    University essay from Uppsala universitet/Institutionen för informatik och media; Uppsala universitet/Företagsekonomiska institutionen

    Author : Shayan Nilfouroushan; Tarik Almohtasib; [2023]
    Keywords : SME; Adoption; Business Intelligence BI ; Business Intelligence Systems BIS ; Decision-making; Perceived usefulness PU ; Perceived Ease of Use PEU ; Technology Acceptance Model TAM ; The Technology Organisation Environment Framework TOEF ;

    Abstract : Research Question: Which are the decisive factors that impact the adoption of business intelligence systems (BIS) among IT SMEs in Sweden? Purpose: This paper aims to examine Swedish SMEs and understand which decisive factors have an impact on the decision makers and their adoption of BIS. This study aims to study SMEs that have already adopted BIS. READ MORE

  5. 5. The emergence of Big Data and Auditors' Perception : A comparative study on India and Bangladesh

    University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

    Author : Zenat Rahnuma; [2023]
    Keywords : ig Data; Big data analytics; auditing; Technology Acceptance Mode;

    Abstract : Abstract: Title: The emergence of Big Data and Auditors' Perception (A comparative study on India and Bangladesh) Aim: The aim of the study is to explore and compare the perception of auditors in India and Bangladesh towards the implementation of big data analytics in audit. Method: In this study a qualitative method has been applied using semi-structured interviews. READ MORE