Essays about: "technology readiness in thailand"

Found 2 essays containing the words technology readiness in thailand.

1. 1. Cultural influences on the social network marketing effectiveness : A case Study in Thailand

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Phanugorn Poo-Im; Sangkan Savaikiat; [2012]
   Keywords : Social networks; Social network marketing; Social media; Collectivism; Individualism; Hofstede; Culture; Thailand;

   Abstract : UNIVERSITY Mälardalen University (Mälardalens högskola) School of Sustainable Development of Society and Technology COURSE Master Thesis in Business Studies with Specialization in International Marketing COURSE CODE EFO705 TITLE Cultural influences on the social network marketing effectiveness: A case study in Thailand. RESEARCH QUESTIONS How does collectivism influence the effectiveness of social network marketing? PURPOSE OF THE STUDY The purpose of this thesis is to investigate and analyze whether the cultural dimension of collectivism among Thais has an influential impact on the effectiveness of social network marketing implementation on clothing retailing companies toward online customers or not. READ MORE

3. 2. National Readiness for E-learning

   University essay from Lunds universitet/Institutionen för informatik

   Author : Petra Nilsson; [2006]
   Keywords : Sweden; e-learning; Thailand; e-learning readiness; net university; Informatics; systems theory; Informatik; systemteori; Mathematics and Statistics;

   Abstract : In this thesis a comparative study of Sweden and Thailand was conducted in order to find out why Sweden is top-ranked and Thailand low-ranked on an e-learning readiness scale. More specifically, I was focusing on the net universities in Sweden and in Thailand. READ MORE