Essays about: "telecom loyalty"

Showing result 1 - 5 of 10 essays containing the words telecom loyalty.

  1. 1. The influence of deceptive advertising on customer trust and loyalty : A Study of Telecom Sector in Pakistan

    University essay from Umeå universitet/Företagsekonomi

    Author : Mirza Khuram Shahzad; Mehnaz Kausar; [2016]
    Keywords : Marketing communications; Advertising; Deceptive advertising; perceived deception; customer trust; customer loyalty; corporate image; consumer behavior; false advertising; telecommunication sector in Pakistan;

    Abstract : Purpose: The effects of deceptive advertising practices on customer loyalty towards mobileservice providers have been investigated empirically by this study. The main contribution ofthis study is to investigate the perceived deception-customer loyalty relationship under themoderating effect of corporate image and mediating effect of customer trust. READ MORE

  3. 2. Customer-support Service - The Role in Telecom-Customer Relationships : A Qualitative Study of Telecom Sector

    University essay from Avdelningen för företagsekonomi

    Author : Muhammad Ghazanfar Ali; Khalid Hashmi; [2012]
    Keywords : Customer-support Service; Telecom; Relationship Marketing;

    Abstract : Abstract From the past few years in Sweden telecommunication business has been altered. Earlier when telecom industry was dominant in the market but now it is transformed in to more competitive market with further competitors and provides additional services. In Sweden TeliaSonera is one of the leading and superior telecommunication providers. READ MORE

  4. 3. Customer Based Brand Equity and Intangibles : The case of the Swedish mobile network operators

    University essay from Företagsekonomiska institutionen

    Author : Carl Johan Jansson; Shuvo Deep Dass; [2012]
    Keywords : CBBE; Customer Based Brand Equity; Swedish; Telecom; Brand Trust;

    Abstract : Problematization: Studies  indicate  that there  is  a  lack  of  strong  brands  among  the  Swedish mobile  network  operators.  Problems  of  retaining  customers  are  common  among  the  big operators. Few studies on brand equity for intangible products have been done. READ MORE

  5. 4. Investigating Channel Push Branding : The Case of Konftel

    University essay from Handelshögskolan vid Umeå universitet

    Author : Mattias Björkman; [2011]
    Keywords : Brand; branding; equity; channel; push; pull;

    Abstract : The role of branding in building distribution relationships has attained increased attention in the marketing literature lately and several studies have shown that branding is an effective tool for building stronger relationships between manufacturers and their distribution partners. Unfortunately these findings fail to explain how channel push strategies work independently of consumer pull strategies when it comes to building strong manufacturer brands. READ MORE

  6. 5. Loyalty Enhancing Communication for Telecom Customer Relationships : A Qualitative Study of Telecom Customers

    University essay from Avdelningen för företagsekonomi

    Author : Salman Ahmad Awan; Muzafar Said; [2011]
    Keywords : Marketing; Management; Customer Relationship; Telecom;

    Abstract : The telecommunication business has been transformed in Sweden through the past few years. Previously telecom industry was under monopoly which has now been converted into more competitive market in which more competitors have entered and offering various alternatives of different kinds of services. READ MORE