Essays about: "telecom loyalty"
Showing result 1 - 5 of 10 essays containing the words telecom loyalty.
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1. The influence of deceptive advertising on customer trust and loyalty : A Study of Telecom Sector in Pakistan
University essay from Umeå universitet/FöretagsekonomiAbstract : Purpose: The effects of deceptive advertising practices on customer loyalty towards mobileservice providers have been investigated empirically by this study. The main contribution ofthis study is to investigate the perceived deception-customer loyalty relationship under themoderating effect of corporate image and mediating effect of customer trust. READ MORE
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2. Customer-support Service - The Role in Telecom-Customer Relationships : A Qualitative Study of Telecom Sector
University essay from Avdelningen för företagsekonomiAbstract : Abstract From the past few years in Sweden telecommunication business has been altered. Earlier when telecom industry was dominant in the market but now it is transformed in to more competitive market with further competitors and provides additional services. In Sweden TeliaSonera is one of the leading and superior telecommunication providers. READ MORE
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3. Customer Based Brand Equity and Intangibles : The case of the Swedish mobile network operators
University essay from Företagsekonomiska institutionenAbstract : Problematization: Studies indicate that there is a lack of strong brands among the Swedish mobile network operators. Problems of retaining customers are common among the big operators. Few studies on brand equity for intangible products have been done. READ MORE
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4. Investigating Channel Push Branding : The Case of Konftel
University essay from Handelshögskolan vid Umeå universitetAbstract : The role of branding in building distribution relationships has attained increased attention in the marketing literature lately and several studies have shown that branding is an effective tool for building stronger relationships between manufacturers and their distribution partners. Unfortunately these findings fail to explain how channel push strategies work independently of consumer pull strategies when it comes to building strong manufacturer brands. READ MORE
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5. Loyalty Enhancing Communication for Telecom Customer Relationships : A Qualitative Study of Telecom Customers
University essay from Avdelningen för företagsekonomiAbstract : The telecommunication business has been transformed in Sweden through the past few years. Previously telecom industry was under monopoly which has now been converted into more competitive market in which more competitors have entered and offering various alternatives of different kinds of services. READ MORE