Essays about: "television advertising"

Showing result 1 - 5 of 35 essays containing the words television advertising.

  1. 1. Exposing stereotypes: A content analysis of Swedish television advertisements

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Abu Bakar Ali; Linnéa Sjögren; [2023]
    Keywords : Content analysis; Stereotypes; Advertisements; Gender; Age;

    Abstract : Stereotypes in television advertising have long been a topic of interest to researchers. Existing studies have shown that both gender stereotypes and age stereotypes are still present in advertising despite changing gender and age roles in society. READ MORE

  3. 2. Predicting television advertisement reach with machine learning models

    University essay from Linköpings universitet/Databas och informationsteknik

    Author : Joar Måhlén; Alexander Olsson; [2022]
    Keywords : Reach; Machine learning; Television advertisement;

    Abstract : Despite the entry of many media services, television remains the most used media service and accounts for the largest advertising spending globally. One of the main metrics for measuring the successfulness of a television advertising campaign is reach, the percentage of the intended target audience that has seen the television advertisement. READ MORE

  4. 3. “Yebo Gogo, it’s time to braai Mzansi!” Code-Switching, Borrowing, Prestige, Slang, and Persuasion in the Digital Marketing Industry of South Africa

    University essay from

    Author : Daniel Neate; [2022]
    Keywords : Advertising; code-switching; borrowing; slang marketing; covert or overt prestige;

    Abstract : This paper will analyse code-switching, borrowing, slang, and covert or overt prestige in online and television media. The days of OOH (Out Of Home) advertising are becoming obsolete and moving toward a digital age. READ MORE

  5. 4. Hur påverkas långsiktiga kundrelationer av digital marknadsföring? : en studie av etablerade lantbrukskunders upplevelser av Länsförsäkringar Uppsalas digitala marknadsföring

    University essay from SLU/Dept. of Economics

    Author : Josefine Beckman; Elisabeth Granath; [2021]
    Keywords : digital marknadsföring; försäkringsbolad; lantbruk; relationsmarknadsföring;

    Abstract : Marknadsföring används för att nå ut på marknaden med syftet att sälja en produkt eller tjänst. Tidigare exponerades konsumenten för marknadsföring främst i tv, radio och tidningar. Denna traditionella marknadsföring finns fortfarande kvar, men en ny generation av digital marknadsföring har nu nått oss. READ MORE

  6. 5. Consumption Behavior of Online Video and Perception of Digital Advertisements among Swedish Millenials

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Narendran Mappat; [2020]
    Keywords : ;

    Abstract : Media convergence has led to the integration of different technology and given birth to various OTT services. Audiences have continued to watch more video content online, simultaneously watching less broadcast television. The audiences have embraced OTT services especially because they can watch video content according to their convenience. READ MORE