Essays about: "television industry"
Showing result 1 - 5 of 35 essays containing the words television industry.
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1. Film Tax Credits and Cross-Industry Employment Spillovers : Evidence from the Georgia Film and TV Tax Credit
University essay from Jönköping University/IHH, NationalekonomiAbstract : Local governments are often willing to offer companies generous tax incentives to attract businesses to their region. In the United States, many states have tried to attract film productions and establish local film industries by offering different forms of state film tax incentives. READ MORE
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2. Predicting television advertisement reach with machine learning models
University essay from Linköpings universitet/Databas och informationsteknikAbstract : Despite the entry of many media services, television remains the most used media service and accounts for the largest advertising spending globally. One of the main metrics for measuring the successfulness of a television advertising campaign is reach, the percentage of the intended target audience that has seen the television advertisement. READ MORE
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3. Screenwriter and Character Gender in a 2020 Body of Swedish Feature Film Proposals
University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Abstract : This study of correlations between screenwriter and character gender is based on a 2020 body of 369 Swedish feature fiction film proposals by 380 individual writers, submitted to the Swedish national broadcasting corporation Sveriges Television (SVT) specifically for development funding for screenwriting. Results are compared both with similar data from the Swedish Film Institute (SFI), which is the national funding body, as well as with SFI’s statistics of Swedish films receiving selective or market support. READ MORE
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4. “Yebo Gogo, it’s time to braai Mzansi!” Code-Switching, Borrowing, Prestige, Slang, and Persuasion in the Digital Marketing Industry of South Africa
University essay fromAbstract : This paper will analyse code-switching, borrowing, slang, and covert or overt prestige in online and television media. The days of OOH (Out Of Home) advertising are becoming obsolete and moving toward a digital age. READ MORE
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5. Perceived Values of Subscription Video on Demand Services : A multiple case study exploring perceived values’ influence on decision-making when selecting subscription video on demand services
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: With great developments within technology and internet provision, subscription video on demand (SVoD) has made a remarkable entrance with a competitiveness which has resulted in a shift in the television industry (Noh, 2020). The user pays a monthly fee and gets access to a platform which offers a library of content. READ MORE