Essays about: "television value chain"

Found 3 essays containing the words television value chain.

  1. 1. The Future of Public Service Television in Sweden : A study on challenges and opportunities for SVT Play in a shifting television landscape

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Muhammad Daccak; [2021]
    Keywords : Digital disruption; digitalization; public service television; television; linear television; OTT; online video consumption; video-on-demand; media convergence; television value chain; video streaming; personalization; content discovery; the role of public service media;

    Abstract : This study investigates the changing television landscape and consumption habits and the effects on the Swedish public service television(SVT). Recent shifts have amplified the ongoing decline of linear television and were marked by increasing migration of viewers to online video consumption and global streaming services. READ MORE

  3. 2. Exploring marketing activities to strengthen brand equity within an SME : a case study on the company PAUL och THOM

    University essay from SLU/Dept. of Economics

    Author : Kim Meyer; [2018]
    Keywords : branding; brand building; brand equity; brand management; marketing;

    Abstract : Small and Medium sized Enterprises (SMEs) are often researched through the perspectives and theories created from studies of large organizations. This constitutes the basis of a theoretical problem when studying SMEs. READ MORE

  4. 3. Is OTT Disrupting Television? - A case study on OTT's impact on the Swedish Television value chain

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Carl Waldenor; [2013]
    Keywords : Television industry; Disruptive innovation; Value chain; Over-the-top; Digital media;

    Abstract : This thesis uses value chain analysis to investigate the recent OTT (over-the-top) developments' influences, consequences and strategic implications on the Swedish television value chain. The purpose of this study is to provide a better understanding of the recent OTT developments in the Swedish television industry, and thereby give industry actors (primarily broadcasters) a "road map" to support strategic choices for future investments. READ MORE