Essays about: "tension"

Showing result 1 - 5 of 604 essays containing the word tension.

  1. 1. The Relationship Status between Flexibility & Loyalty: 'It's Complicated' - Examining the Flexibility of European Integration and Enhanced Cooperation

    University essay from Göteborgs universitet/Juridiska institutionen

    Author : Ella Näslund; [2024-02-19]
    Keywords : European Union; EU law; European integration; differentiated integration; enhanced cooperation; flexibility; the principle of loyalty;

    Abstract : This thesis examines the ever-evolving landscape of European integration, focusing on differentiation in the shape of enhanced cooperation and flexibility in relation to loyalty. The principle of loyalty, a cornerstone of the European Union, is analysed in the light of differentiated integration, explicitly focusing on enhanced cooperation. READ MORE

  3. 2. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Moa Lind; Malin Morup; [2024-02-12]
    Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

  4. 3. Unraveling Paradoxical Tensions in Digital Servitization Ecosystems : A case study in the mining industry

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Johannes Åström; Jakob Karlelid; [2024]
    Keywords : Digital servitization; Ecosystem; Paradoxes; Tensions; Digital tjänstefiering; Ekosystem; Paradoxer; Spänningar;

    Abstract : Purpose - This study aims to understand what paradoxical tensions arise within an ecosystem when companies collectively pursue digital servitization and how these tensions impact value co-creation. Method -  The study is an explorative single-case study based on the mining industry in Sweden and involves respondents from industry-leading organizations. READ MORE

  5. 4. Sweden's relationship to NATO - How the government legitimizes its foreign security policy

    University essay from Lunds universitet/Statsvetenskapliga institutionen

    Author : Victoria Karlsson; [2024]
    Keywords : NATO; securitization; legitimization; non-alignment; NATO-membership; speech acts.; Law and Political Science;

    Abstract : The purpose of this thesis is to study how different political orientations in Swedish foreign security policy have been legitimized. After having pursued a policy of neutrality and non-alignment for 200 years, Sweden made a decision to apply for membership in the military alliance NATO. READ MORE

  6. 5. Peace-washing : The pacifization of the Swedish arms export

    University essay from Försvarshögskolan

    Author : Freja Wehrling; [2024]
    Keywords : Sweden; pacifization; militarization; critical peace studies; critical military studies; semiotics; arms export; defense industry; Sverige; militarisering; försvarsindustri; vapenexport; fredstudier; kritiska säkerhetsstudier; semiotik;

    Abstract : Sweden’s role internationally is often cited as a paradox which is argued to have its origin in the opposition between the state’s international humanitarianism and its large arms export. The tension here has often been examined from the perspectives of militarization in research on the subject. READ MORE