Essays about: "teori för sociala medier"

Showing result 1 - 5 of 19 essays containing the words teori för sociala medier.

1. 1. Handling Cancel Culture online

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Alice Berntson; Johanna Johnsson Belving; [2023]
   Keywords : Cancel culture; kriskommunikation; sociala medier; crisis communication; social media; Social Sciences;

   Abstract : Studien har som syfte att bidra till en större förståelse för mottagarperspektivet inom kriskommunikation för att kunna utveckla krisstrategier. Syftet är att förstå unga vuxnas uppfattning av fenomenet cancel culture och hur detta kan tas i beaktning för att motverka kris på sociala medier. READ MORE

3. 2. Can Generative AI Replace Human Communication Professionals? A qualitative study comparing social media content generated by Artificial Intelligence and humans

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Deline Fredriksson; Matilda Eriksson; [2023]
   Keywords : Generative AI; AI visualisation tools; Artificial Intelligence; ChatGPT; DALL·E; Social Media; Content Creation; Digital Marketing; AI-generated content; Social Sciences;

   Abstract : Generative AI is a novel phenomenon, now within the hands of the public. The utilisation of AI has already started replacing human employees in many industries and previous research shows that generative AI have great abilities in creative and communicative contexts. READ MORE

4. 3. The effect of Instagram influencers' messages on millennials' purchase intentions and factors that influence these effects : A qualitative study on the impact of attitude, social norms, behavior control, trust and risk on purchase intention

   University essay from Högskolan i Skövde/Institutionen för handel och företagande

   Author : Anton Madsen; Sara Mbuyi Tshibangu; [2023]
   Keywords : Influencers; influencer marketing; Instagram; millennials; purchase intention; TPB; trust; risk; Influencers; influencer marketing; Instagram; millennials; purchase intention; TPB; trust; risk;

   Abstract : Purpose : The purpose of this research is to explore the effects of instagram influencers' on millennials' purchase intentions. The aim is to examine how the independent determinants of intentions (attitude, subjective norms, perceived behavioral control) and psychological positive and negative triggers (trust respective perceived risk) influence these effects. READ MORE

5. 4. Self-branding on elite level : How female athletes use social media for empowerment

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Stephanie Wiebach; [2022]
   Keywords : social media; feminism; empowerment; sports; athletes; self-branding; media; economics; management; ethics; digital marketing; internet; diversity; society; female athletes; new media; strategy; sociala medier; feminism; egenmakt; idrott; atlet; self-branding; media; ekonomi; hantering; etik; digital marknadsförare; internet; mångfald; samhälle; kvinnliga idrottare; nya medier; strategi;

   Abstract : Professional athletes use social media for many different purposes. That includes sharing personal lives, sport achievements as well as endorsements and branding activities with sponsors. READ MORE

6. 5. RAISING A NEW COLLECTIVE VOICE THROUGH GREENFIELD UNION ORGANISING : The mobilisation and unionisation of workers and the establishment of a collective agreement at Foodora in Sweden

   University essay from Mälardalens högskola/Akademin för hälsa, vård och välfärd

   Author : Sophie Banasiak; [2021]
   Keywords : workforce fragmentation; food-delivery platforms; greenfield organising; unions; collective agreement; agency; structures; interactions; resources mobilisation; learning; strategy; institutional change; fragmentation du travail; plateformes de livraison de repas; implantation syndicale; syndicats; accord collectif; agence; structures; interactions; mobilisation des ressources; apprentissage; stratégie; changement institutionnel; fragmentering av arbetsstyrka; matleveransplattformar; greenfield-organisering; fackföreningar; kollektivavtal; mänskligt agentskap; strukturer; interaktioner; mobilisering av resurser; lärande; strategiskt handlande; institutionell förändring;

   Abstract : Following an actor-centred approach to institutional change, the aim of the study was to explore the process of ‘greenfield organising’ through which unions and collective bargaining structures are established in workplaces where there are none initially. A qualitative theory-oriented single case study, using some principles of the grounded theory, analysed the organising process and negotiations at Foodora in Sweden that resulted in a collective agreement. READ MORE