Essays about: "test marketing new product development"

Showing result 1 - 5 of 10 essays containing the words test marketing new product development.

  1. 1. Does web usability affect brand perception? : A comparative study on the "Iliad Italia S.P.A." corporate website

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Gabriele Gullì; [2020]
    Keywords : web usability; corporate website; e-branding; brand perception; web development.;

    Abstract : The concept of brand nowadays goes beyond the simple logo printed or displayed on a product or service. Branding is an important element for companies, and the communication channels used to deliver brand messages play a fundamental role. READ MORE

  2. 2. From Bags to Boxes; : A Study of the Consumers Perception of Value in Online Fashion Retail Sales

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Nadine Bolm; Betty Hartigan; [2018]
    Keywords : Customer-perceived value; Utilitarian value; Hedonic value; Online retail; Online fashion retail; Ecommerce; Monetary savings; Convenience; Product variety; Product information; Adventure; Gratification; Best deal; Idea;

    Abstract : Abstract Bachelor Thesis in Business Administration. Bachelor of Science with Specialization in Marketing – Main Field of Study: Business Administration. READ MORE

  3. 3. A Case Study to Investigate how Beta Product Marketing can Test the Validity of a Product’s Market Potential

    University essay from Lunds universitet/Innovation

    Author : Fadi Hanna; [2018]
    Keywords : Beta Product Marketing; market validity; entrepreneurial marketing; prototype; test sales; Technology and Engineering;

    Abstract : Many entrepreneurs and start-ups come to the point when they have finished the development of a product but then moves to the phase which is crucial for a products success, the marketing effort. Large investment costs combined with the uncertainty of the developed product's market value is the reason for many products failure. READ MORE

  4. 4. "Branded in China": A study on brand origin effect on the Swedish smartphone market

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Isabella Wang; Victor Bao; [2017]
    Keywords : Country-of-Origin; Brand Origin; Brand Association; Product Knowledge; Brand Image;

    Abstract : Along with the economic development of China, an increasing amount of Chinese companies have expandi internationally. Many of them have entered the Swedish market, trying to establish their brands to new consumers. READ MORE

  5. 5. Produktlansering i skogsmaskinsektorn : kundvärdet av sågenheten R5500

    University essay from SLU/Dept. of Forest Products

    Author : Christoffer Stampe; [2017]
    Keywords : innovation; kapsprickor; kundnöjdhet; JPS Teknik; skogsteknologi; skördaraggregat;

    Abstract : Utveckling av ny och effektivare skogsteknik är en del av lösningen för att möta de klimatförändringar jorden står inför. Men detta kan vara en svår uppgift. Av alla produkter som lanseras på marknaden uppskattas endast 10 % överleva. READ MORE