Essays about: "thai consumer behavior fashion"

Found 3 essays containing the words thai consumer behavior fashion.

1. 1. Fabricated Future : applying the Theory of Planned Behavior to influence purchaseintention of green fashion made from recycled plastic in Thailand

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Kamolchanok Thongpila; [2019]
   Keywords : green fashion; consumer behavior; buying behavior; recycled plastic; sustainable consumption; Thailand;

   Abstract : The purpose of this study is to investigate factors influencing the Thai millennial consumers’ intention to purchase clothing and accessories made from recycled plastic. The research relied on deductive reasoning through hypothesis testing; Statistical measurements were employed. READ MORE

3. 2. An Exploratory Study on Young Thai Women Consumer Behavior toward Purchasing Luxury Fashion Brands

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : KAMOLWAN TOVIKKAI; WIWATCHAI JIRAWATTANANUKOOL; [2010]
   Keywords : Thai female students; Luxury fashion products; Luxury fashion brands; Consumer behavior;

   Abstract : Abstract Date: June 2, 2010 Program: MIMA – International Marketing Course name: Master Thesis (EFO 705) Title: An Exploratory Study on Thailand‟s Young Women: Consumer Behavior toward Purchasing Luxury Fashion Brands Authors: Kamolwan Tovikkai (851125)Wiwatchai Jirawattananukool (841111) Group number: 2462 Tutor: Konstantin Lampou Problem: If and how personal value, social recognition, and demographics impact Thai female students luxury fashion brand purchases and which marketing strategies should be used to influence their purchase intention? Purpose: -To identify what motivates Thai female students in purchasing luxury fashion brands -To identify the most effective strategies to use in penetrating the market and keeping the loyalty of customers Thailand. Method: Quantitative research method via survey was used for this research. READ MORE

4. 3. THAI UNIVERSITY STUDENTS IN THE ERA OF MODERN CONSUMERISM : HOW HAS CONSUMERISM AFFECTED THE LIFESTYLE AND CONSUMPTION OF FEMALE UNIVERSITY STUDENTS IN BANGKOK WITH THE CASE STUDY OF FASHION?

   University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

   Author : Munchuta Suadmalai; [2007]
   Keywords : consumerism; students; women; consumption; shopping; fashion; Bangkok; Social sciences; Samhällsvetenskaper; Social Sciences;

   Abstract : The purpose of this research was to find how young women in Bangkok spend their money, especially in terms of fashion consumption in the new context of globalized consumer society. The research was conducted through general observations and interviews with designers and fashion shop owners in order to find out their views of fashion and consumption among the young women in the city as well as through interviews with female university students in order to find out their consuming behavior of fashion commodities, lifestyle, views of fashion and what influenced their spree. READ MORE